Looking at Video on the Web with Ken McCarthy
Video, filmmaking, marketing and the web
Answers to questions…and questions to answers
* Something to think about
If yellow page use and television commercial
viewing is declining, where is all that ad money
going to go?
McCarthy’s Rule of Money:
"Money doesn’t sit still and when it chooses
a new favorite, it starts slow and then moves
stampede-style."
Sight, sound and action.
That’s video, right?
Yes – and it’s also animation.
Flash is not only a superb video delivery
mechanism, it’s also the premiere tool for
creating interactive animation.
Here’s a marketing challenge for you…
Flash, Real, QuickTime, or Media Player.
Which way to go?
A subscriber suggests that the prevalence
of Media Player and Real Video has more
to do with the effectiveness of the
corporate sales departments of those
companies than anything else.
But a good sales pitch can only take you
so far.
Here’s a site that uses some interesting
tricks. Most noticeably it integrates
flash animation with video.
But you’ve seen all this before by now,
haven’t you?
What’s really interesting about this site
is its content.
Dinner was great… but who’s going to
do the dishes?
Beyond Glamour – Part One:
It’s the unglamorous, but necessary,
details that make the world go ’round.
Who’s your personal computing hero?
Steve Jobs or Bill Gates?
There’s never been any competition
as far as I’m concerned.
New product demos from the master…
http://www.apple.com/quicktime/qtv/specialeventoct05
(Watch for the Video iPod demo at 22:32)
Enjoy!
Ken
Posted: January 5, 2006
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