Can you put your offering in a headline with the formula "Attention (fill in the blank)"?
If not, you may have what I call a "diffused" (widely scattered) audience.
Not that "diffused" and "difficult" start with the
same four letters.
I just published a short article that`s a basic overview and tutorial for people who are coming late to the Internet video party.
It covers a lot of the fundamentals that are easy to overlook once you find yourself deep in the complexities of technical issues. I`m glad I wrote it, just to help remind myself of the critical issues.
You might find it to be a worthwhile read:
http://kenmccarthy.blogs.com/ken_mccarthy/2006/07/video_on_the_in.html
Ken McCarthy
P.S. Do you want to be notified when new articles like this one are posted to the blog?
It’s easy. Just go to this page and we’ll add your name to our bulletin list:
http://www.internetvideomarketingletter.com/
It may seem hard to believe now, but in the no-so-distant
past, when people want to watch moving pictures, they
had to get in the car, or on a trolley, and go to a movie
theater.
That was the only game in town…
Flash… Apple…Windows Media… Real Media
Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.
If only it were that simple.
Flash and Apple have made impressive strides, but according to Jan Ozer, the author of a recent detailed study comparing online video formats, "rumors of the demise of other codecs have been greatly exaggerated.
What do you use and why?
Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)
Google’s cranking it up a notch.
They’re offering commercials for sale.
As always, there’s a lot to learn from Google watching.
TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. True enough.
But that’s only half the story…
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is to shake off the dust from the old one…
How long should an Internet video be?
Two answers:
1. If the content is compelling enough for a viewer and he or she is properly "prepped" for the experience and there is no other source for the same information, there’s practically no time limit.
2. On the other hand, without these conditions, after three minutes Internet video viewership falls off a cliff.
I’ve gotten four rock solid confirmations of this number, two from folks who track Internet video viewership closely and two from ‘alternate’ sources, one of whom says the real number may be closer to two minutes.
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the web.
Vlogers?
Yes, vlogers.
First, there was the blog. Blog = web log.
Then came the podcast. A podcast is audio or video content you can download from the Internet and play on your PC or a personal media device like, but not limited to, an iPod.
Now, the strangest word yet: vlog. Vlog = Video blog. Vlogs are blogs that feature video posts. Sometimes daily video posts.
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