Looking at Video on the Web with Ken McCarthy

Sight, sound and action.

That’s video, right?

Yes – and it’s also animation.

Flash is not only a superb video delivery
mechanism, it’s also the premiere tool for
creating interactive animation.

Here’s a marketing challenge for you…

J.C. Manheimer is one of the winningest direct
mail copywriters of our time. Four of his
packages are in a book called "The World’s
Greatest Direct Sales Letters."

Direct mail copywriting is a brutal business
completely lacking in romance. You either get
the numbers or you don’t.

Gains of even 10% are considered significant
and Manheimer routinely hits 50% sales improvements
and more in a hotly competetive field where
the best writers vie to knock each other out.   

But how do you represent the scope of Manheimer’s
work and success with video?

Answer: You probably can’t, but this practical
use of Flash animation is just the ticket.  It makes
what could be a tedious task (looking over direct
mail samples) into something more dynamic. 

http://www.directmailcopy.com

Enjoy!

Ken

P.S. Where do *you* go when you’re looking for
top Flash animators?

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