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Video without video

January 19th, 2006

Sight, sound and action.

That’s video, right?

Yes – and it’s also animation.

Flash is not only a superb video delivery
mechanism, it’s also the premiere tool for
creating interactive animation.

Here’s a marketing challenge for you…

J.C. Manheimer is one of the winningest direct
mail copywriters of our time. Four of his
packages are in a book called "The World’s
Greatest Direct Sales Letters."

Direct mail copywriting is a brutal business
completely lacking in romance. You either get
the numbers or you don’t.

Gains of even 10% are considered significant
and Manheimer routinely hits 50% sales improvements
and more in a hotly competetive field where
the best writers vie to knock each other out.   

But how do you represent the scope of Manheimer’s
work and success with video?

Answer: You probably can’t, but this practical
use of Flash animation is just the ticket.  It makes
what could be a tedious task (looking over direct
mail samples) into something more dynamic. 




P.S. Where do *you* go when you’re looking for
top Flash animators?

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  1. March 4th, 2006 at 10:30 | #1

    Where do *you* go when you’re looking for
    top Flash animators?

  2. Mark
    September 19th, 2006 at 19:18 | #2

    Portrait/wedding photographers have been on top of this for some time. A couple of examples: http://www.justmarriedphotography.com and http://www.carrweddings.com
    There are plenty more in this niche.

  3. November 9th, 2006 at 13:39 | #3

    Hi Ken,
    Thanks for all the great insight into the video world online..I went to the site for J.C.Manheimer,but I couldn’t click on any of the controls pieces–at the bottom of the page..Thanks Tracy

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