Looking at Video on the Web with Ken McCarthy
Video, filmmaking, marketing and the web
In previous posts, I showed you how to grab code from Google Video and plant streaming video programs on any page of your site you want.
It literally couldn’t be easier. If you don’t already know how to do this, go to http://www.systemvideoblog.com/2006/06/how_i_made_food.html for details
Now, for the real fun: putting your own videos on Google Video.
First, why would you want to do this?
A lot of people have written me asking for details about how I made FoodFindsTV.com
There really is nothing to it…
This is one of those things I’m surprised no one has done this yet (or maybe they have and I just haven’t seen it.)
Here’s the premise:
By far, the biggest expense involved in producing video for the web is producing the video. No matter how you slice it, the time and money involved are significant
Currently – and who knows how long this will last – there is a lot of online video on a wide variety of topics being made available absolutely free. Just cut and paste some code and presto! You’ve got fully produced video for your web site. It’s that easy…
Sometimes this video works, sometimes it doesn’t.
Anyway, you’ve got to hand it to Guba. They’re actually using video to explain their business.
Ken McCarthy
P.S. Do you want to be notified when new articles like this one are posted to the blog?
It’s easy. Just go to this page and we’ll add your name to our bulletin list:
http://www.internetvideomarketingletter.com/
And better than YouTube too.
There seem to be a zillion Internet video
archive sites these days which means
it’s pretty hard for any single one to stand
out.
Just when I thought I’d seen it all, along comes…
If you’ve been checking the blog on a regular basis, you know that I’m more than a little bit skeptical about YouTube’s long term prospects. I’m impressed by how much traffic they’re generating and the pioneering role they’ve taken, but….
There’s a much better way to play the Interner video game.
As I write this, a new company called YouTube is downloading 35 MILLION videos per day.
Sequoia Capital, which just advanced them another $8 million, is calling them "the forefront of a cultural shift in digital media entertainment."
It all sounds very impressive, but where’s the beef?
I got this from J.D. Lasica’s book "Darknet", which I strongly recommend you get and read.
One of the most interesting characters Lasica found in the course of researching the new Internet video world is a guy who goes by the name of "Raven."
Raven has his own 24/7 TV channel. It’s called Daytona Beach Live.
Total cash outlay: Studio (zero, it’s in his home), $200 for a Sony Handcam, a few second hand computers and $17.95 a month hosting bill. Right now, it’s a labor of love and Raven pays the rent with a day job, but it’s a demonstration of what’s possible for people with passion.
The site itself is a bit rough and it streams in Real Video only. You can probably see many ways to improve on what he’s doing – but the key thing is…he’s doing it.
A useful resource on his site:
Click on the "Internet TV Portals" link on his site for pointers to two sites that have assembled an extensive collection of links to other Internet television channels: