If you’re looking for a way to get started with video on your web site – or even if you’ve been at it for a while – I’ve got something simple and powerful to recommend for you to focus on:
Get testimonials.
Testimonials are a way to let *other* people demonstrate your product by telling their story of how it helped them.
Printed testimonials are powerful. Audio testimonials are even stronger. But nothing beats video testimonials.
People who attend the System Seminar often ask me how I come up with so many great speakers for the event.
It’s no secret.
I’m constantly researching new trends and that often includes attending industry conferences. It’s a huge investment of time and money. Sometimes it pays off, but I’d say on the average I’ve got to kiss 50 to 100 frogs to find one prince (or princess.)
Eleven days ago (June 16), I attended a one-day event called the Online Video Advertising Forum sponsored by ClickZ. (ClickZ is an online publication for Internet marketers – corporate Internet marketers.)
I went to the ClickZ conference on online video advertising in New York last week. (I’ll be reporting on it in some detail later.)
The most interesting thing I saw on my trip to the city was a display in front of J&R Music, the legendary music and electronics shop just across from City Hall…
This is one of those things I’m surprised no one has done this yet (or maybe they have and I just haven’t seen it.)
Here’s the premise:
By far, the biggest expense involved in producing video for the web is producing the video. No matter how you slice it, the time and money involved are significant
Currently – and who knows how long this will last – there is a lot of online video on a wide variety of topics being made available absolutely free. Just cut and paste some code and presto! You’ve got fully produced video for your web site. It’s that easy…
You’ve got video content. How do you turn it into cash?
You need video content. Where do you find it?
In the first of what is likely to be a flood of services, a company called ClipSyndicate has come up with a solution.
The system is simplicity itself…
Video publishers post their material. Web site owners search for it. When the owner finds something he was to put on this site, he contacts ClipSyndicate for the rights.
Currently, two kinds of deals are available:
1. Pay per view. The web site owner pays a pre-determined fee each time the video is downloaded.
2. Revenue share. The video comes with an advertisement. Web site owner gets 65% of the revenue, video owner gets 30%, and ClipSyndicate gets 5%.
