Archive for February, 2006

It’s still a horse race

February 27th, 2006 10 comments

Flash… Apple…Windows Media… Real Media

Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.

If only it were that simple.

Flash and Apple have made impressive strides, but according to Jan Ozer, the author of a recent detailed study comparing online video formats, "rumors of the demise of other codecs have been greatly exaggerated.

A press release on the report

What do you use and why?

Categories: Uncategorized Tags:

TV commericals for sale

February 26th, 2006 1 comment

Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)

Google’s cranking it up a notch.

They’re offering commercials for  sale.

As always, there’s a lot to learn from Google watching.

Read more…

Categories: Uncategorized Tags:

To be or not to be – a commercial

February 22nd, 2006 2 comments

TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.

Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. True enough.

But that’s only half the story…

Read more…

Categories: Uncategorized Tags:

Paid video ads on Google!

February 19th, 2006 10 comments

Ready or not, here they come…

Sponsored links on Google that display Internet video.

Search the keyword "olympics" on Google and up comes a NBC-sponsored graphic on the top of the page.

Click on the graphic and you get a short video from their coverage of the Torino Winter Olympics.

Google: olympics

Categories: News Tags:

How narrow is too narrow?

February 19th, 2006 3 comments

How narrowly focused can the subject of an Internet video be?

To answer this question, we need to go back about one hundred years.

One of the biggest challenges when it comes to taking advantage of a new medium is to shake off the dust from the old one…

Read more…

Categories: Uncategorized Tags:

How long is too long?

February 13th, 2006 2 comments

How long should an Internet video be?

Two answers:

1. If the content is compelling enough for a viewer and he or she is properly "prepped" for the experience and there is no other source for the same information, there’s practically no time limit.

2. On the other hand, without these conditions, after three minutes Internet video viewership falls off a cliff. 

I’ve gotten four rock solid confirmations of this number, two from folks who track Internet video viewership closely and two from ‘alternate’ sources, one of whom says the real number may be closer to two minutes.

Read more…

Categories: Uncategorized Tags:

Fun and games

February 10th, 2006 4 comments

Here’s a site – silly on the surface – that conveys three important messages:

1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the web.

Read more…

Categories: Uncategorized Tags:

Meet the Vlogers

February 8th, 2006 2 comments


Yes, vlogers.

First, there was the blog.  Blog = web log. 

Then came the podcast.  A podcast is audio or video content you can download from the Internet and play on your PC or a personal media device like, but not limited to, an iPod.

Now, the strangest word yet: vlog. Vlog = Video blog. Vlogs are blogs that feature video posts. Sometimes daily video posts.

Read more…

Categories: Uncategorized Tags:

New York Times TV?

February 6th, 2006 2 comments

Did you know that the New York Times has its own Internet TV newtork?

Me neither.

How do you keep something like this secret when you own one of the most widely read newspapers in the world?

Anyway, it’s pretty good. In fact, CNN better wake up.

Note the number of "channels" they have (see the right hand column of their video home page.)

One of my favorites is the weekly technology columm by David Pogue.



Subscribe to the System Internet Video Marketing
Newsletter by going here:

Categories: Uncategorized Tags:

Google and video search

February 1st, 2006 5 comments

Google has been making video available for several weeks now.

The service evolved from free videos to a mix of free and paid:

The service has its own blog – – and its own discussion board:

‘Rubber meets the road’ questions about how to use Google’s service and how to add your own videos to it is available here:

Most interesting to me about all this is the search question.

Read more…

Categories: Uncategorized Tags: