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Paid video ads on Google!

February 19th, 2006

Ready or not, here they come…

Sponsored links on Google that display Internet video.

Search the keyword "olympics" on Google and up comes a NBC-sponsored graphic on the top of the page.

Click on the graphic and you get a short video from their coverage of the Torino Winter Olympics.

Google: olympics

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  1. Simon
    February 19th, 2006 at 23:05 | #1

    Didn’t work for me. But then again I’m from the land down under.

  2. February 19th, 2006 at 23:15 | #2

    I either do not see the video. Perhaps it’s
    available only from a few DC’s from selected

  3. John
    February 19th, 2006 at 23:26 | #3

    I’m not seeing it either. For those outside the USA add the following to the end of the url after you have done your search and you will see adwords targetted to the USA only: &gl=us

  4. February 19th, 2006 at 23:51 | #4

    I see it but I have a blazing connection and a very fast machine.
    I love this!
    We are going to see some fantastic things from this.
    Thanks Ken.
    Keep up the good work.

  5. stan
    February 20th, 2006 at 06:49 | #5

    There is no video on the page of google results.

  6. February 20th, 2006 at 06:52 | #6

    I seem them fine on a Mac. Here we go!

  7. LLoyd Irvin
    February 20th, 2006 at 09:18 | #7

    This is going to be fun. I’ve been uploading tons of video to youtube.com now I got to get a google video account right away.

  8. February 20th, 2006 at 10:25 | #8

    Guys and gals,
    Access may be a national thing. John above gives a possible fix above. Thanks John.
    Brad Fallon wrote and asked me: “Cool, but is that an ad?”
    Good question because it doesn’t “feel” like a ‘normal’ TV ad.
    But it definitely is an ad for the following reasons.
    1. Based on its placement, Google is flagging that it’s an ad. It seems safe to assume that NBC paid for the placement (either in cash or trade.)
    2. Even though its not “hawking” anything specifically, the video does make people aware of NBC’s product which in this case is its web site and its televised coverage of the winter olympics.
    When you click on the clip, you’re offered the option of seeing a longer clip or going to the web site.
    3. The video conforms to the dictionery defintion of an ad which according to my dictionery says: “A notice designed to attract public attention or patronage.”
    Can pure content be an advertisement?
    Sure it can!
    In fact, I know a guy who does a weekly radio show that’s pure content – and its one of the best advertisements for his services possible 🙂
    Now here’s a million dollar question…
    Will Goggle make special AdWords placement available to OTHER advertisers who have video content that’s relevant to specific keyword search results?
    If so, Internet video is off to the races.
    Imagine trumping everyone else for your keyword because you have video and they don’t.
    The Internet as a video delivery system…that’s where we’re heading.

  9. February 20th, 2006 at 10:30 | #9

    That’s great, but how do you explain that most people do NOT see the video ad?

  10. Ken McCarthy
    February 21st, 2006 at 08:36 | #10

    Let’s be accurate.
    Half of the posters say the ad is served when they search. Half say it can’t. Even so, eight people is a pretty small sample to draw any conclusions about.
    How do we explain when some people see the ad and other don’t?
    No doubt Google is doing a simple split test to measure the effectiveness of this particular ad format.

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