Archive for November, 2006

The Video Toll Gate

November 30th, 2006 18 comments

Last night, we started a new series of calls especially for Internet marketing beginners.

It’s a chance for people who are just getting started to call in and get answers to those pesky and sometimes embarrassing "A B C" questions that are often hard to nail down.

If you’re a beginner and you want to be notified the next time we do a call like this (they cost nothing and are hype-free), go here to register:

The reason I bring thing up is that last night someone asked a question about how to profit from Internet video and it gave me a chance to share a business model that no one else seems to be talking about.

Not exactly beginner’s material, but because Internet video is so new it’s an opportunity that has not occured to many people – yet…

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Categories: Internet Video Ads Tags:

Two birds with one stone

November 28th, 2006 4 comments

Video is the ultimate "selling at a distance" tool.

It beats text (much as I hate to admit this as a writer)  and it creams audio.


Three reasons:

Internet video: 1)  activates ALL the senses, 2) prospects don’t have to work so hard to follow your story, and – if you can get them to watch your video – 3) you get a level of attention that’s not available any other way.

Video, like all "selling at a distance" mediums, also makes your sales message consistent so that when you find a message that "works", you can work it over and over again for consistent results.

Here’s an example of a sharp company with a great service that after testing all kinds of messages and mediums over the years has discovered that Internet video tells their story better than anything else:

How to sell a complex service with Internet video



P.S. I’m not only impressed by this video ad, I also endorse this company’s service. They’re one of the best kept secrets in Internet marketing.

Categories: Internet Video Ads Tags:

Disposable video cameras?

November 21st, 2006 1 comment

This isn’t exactly news, but it was news to me, my tech-savvy nephews, and a lot of other knowledgeable folks including a pro video producer I showed it to…

Video cameras are now disposable – or at least one company called Pure Digital is selling them that way…

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Categories: Media Industry Tags:

The Great Migration

November 16th, 2006 3 comments

This week, Tivo announced that its customers will be able to view video content off the web on their television sets.

Apple announced it has partnered with major airlines to let passengers power their iPods in flight and watch iPod videos in their seats.

It’s all part of the great migration… from absolute control by television programmers to absolute control by television consumers.

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Categories: Media Industry Tags:

That’s what I’m talking about

November 7th, 2006 4 comments

I found this example of selling via Internet video in the New York Times.

Not in an article about Internet video, but in a paid advertisement. An ad that took up one third of a full page of the newspaper .

I have no idea what a third of a page in the New York Times costs, but I know it ain’t cheap, but this company can afford to run one regularly because they’ve got a winning formula…

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Categories: Internet Video Ads Tags:

Where are things headed now?

November 1st, 2006 8 comments

I’ve afound that in order to see wherethe Internet is headed, it’s a good idea to be informed about where they’ve been.

Take video on the Internet. Now that the YouTube/Google sale has put Internet video on the map, what’s next?

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Categories: Media Industry Tags: