Home > Media Industry > Virtual worlds: $1 billion in

Virtual worlds: $1 billion in

May 18th, 2008

I had friends who played in virtual worlds in the late 1970s (they needed mainframe access back then.)

I didn’t get it then – and I don’t get it now – but whether I get it or not doesn’t matter.

This year $1 billion was invested in various "virtual world" ventures.  OK, there’s a lot of hot money around right now, but it can’t ALL be dumb money.

Also, if "community" is the key to the Internet, what could be more of a community than a place where you completely immerse yourself in another world with fellow virtual world inhabitants.

Two resources for you if you want to keep up-to-date with what’s going on:

!. Virtual World Management

The virtual world industry is big enough to have its own conferences, expos and industry analysts.


2. Machinima

What is it?

It’s "animated filmmaking within a real-time virtual 3-D environment."

Frankly, I’ve yet to see a good machinima (I haven’t looked all that hard), but clearly this is a medium to watch.  It’s growing fast and the current fan base is very passionate.

You can get a crash course here:



Categories: Media Industry Tags:
Comments are closed.