Looking at Video on the Web with Ken McCarthy

These days, it’s looks like I’m posting every three months. C’est la vie.

The Internet video revolution has come, saw and conquered. What’s left to say?

Well, occasionally things happen that deserve attention.

Here are two big ones that jumped out at me while I was in the UK:

1. YouTube hits 1 billion video downloads a day

Holy smokes!  There are only about 1 billion Internet users. Does this mean that everyone on the Internet is watching an average of at least 1 video a day on YouTube?

I guess it does and then there are people who watch 50 or more a day. Me, for example. It’s not hard to do.

I don’t watch TV. Why bother when I can call up anything I want whenever I want? TV is doomed.

2. The Internet creams TV

Speaking of the UK, the amount of money spent by advertisers on Internet advertising in that country just exceeded the amount spent on TV advertising. The numbers are 1.75 billion for online advertising vs. 1.64 for TV advertising. More evidence that…TV is doomed.

And this is only the beginning.  Looks like the things I predicted when I started this blog four years ago are starting to come to pass.

Speaking of beginnings, I’ve been going over to the UK occasionally for years but something “clicked” for me on my latest trip and after tidying up some business here, I’m heading right back.

Next year, I’m planning on spending a few months there as I do in New Orleans ever year.

One of the reasons I’m going back to the UK so soon is that a bunch of my Internet marketing friends are attending the UFC fights in Manchester. System grad Lloyd Irvin has a team in the competition. To fill out an already busy week, I’m bringing New Orleans jazz poet Chuck Perkins over to do some gigs in that poetry and music loving city to help open the door for other New Orleans musicians looking for new markets to perform in.

Never a dull moment.

Interestingly, all the guys who are coming over for the fights and the seminar are heavy users of Internet video – that’d be Lloyd, me, Greg Davis and Ben Moskel.

Heavy users of video in our marketing – and we’re all doing well. Coincidence? I don’t think so.

Ken