Until now, video has been used mostly for entertainment, sales and education. Productions have been elaborate, expensive and relatively rare – and distribution costs significant.
Now… imagine a world where video is as common as paper… a world where it’s no big deal to put a short program together and the cost of distributing it is trivial.
How will our use of video expand in a world like this?
Here’s one example of a use of video I think we can expect to see a lot more of: detailed customer service videos.
I don’t know the company and I don’t know anything about the quality of their service, but if I were in the market for what they offer, this web hosting company would go to the top of my list.
Why?
Because they have a method for answering all my questions instantly in a way that I can easily understand. How rare is that?
In the new world of Internet net video, it might not be that rare at all. And that’s a good thing.
Check it out: simple – and smart
Can you point readers to other examples of customer service-type Internet video?
Enjoy!
Ken McCarthy
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