How long should an Internet video be?
Two answers:
1. If the content is compelling enough for a viewer and he or she is properly "prepped" for the experience and there is no other source for the same information, there’s practically no time limit.
2. On the other hand, without these conditions, after three minutes Internet video viewership falls off a cliff.
I’ve gotten four rock solid confirmations of this number, two from folks who track Internet video viewership closely and two from ‘alternate’ sources, one of whom says the real number may be closer to two minutes.
Read more…
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the web.
Read more…
Vlogers?
Yes, vlogers.
First, there was the blog. Blog = web log.
Then came the podcast. A podcast is audio or video content you can download from the Internet and play on your PC or a personal media device like, but not limited to, an iPod.
Now, the strangest word yet: vlog. Vlog = Video blog. Vlogs are blogs that feature video posts. Sometimes daily video posts.
Read more…
Did you know that the New York Times has its own Internet TV newtork?
Me neither.
How do you keep something like this secret when you own one of the most widely read newspapers in the world?
Anyway, it’s pretty good. In fact, CNN better wake up.
Note the number of "channels" they have (see the right hand column of their video home page.)
One of my favorites is the weekly technology columm by David Pogue.
http://video.on.nytimes.com
Enjoy!
Ken
———————————————-
Subscribe to the System Internet Video Marketing
Newsletter by going here:
http://www.InternetVideoMarketingLetter.com
———————————————-
Google has been making video available for several weeks now.
The service evolved from free videos to a mix of free and paid:
http://video.google.com
The service has its own blog – http://googlevideo.blogspot.com – and its own discussion board:
http://groups.google.com/group/Google-Labs-Google-Video
‘Rubber meets the road’ questions about how to use Google’s service and how to add your own videos to it is available here:
http://video.google.com/support
Most interesting to me about all this is the search question.
Read more…
Answers to questions…and questions to answers
* Something to think about
If yellow page use and television commercial
viewing is declining, where is all that ad money
going to go?
McCarthy’s Rule of Money:
"Money doesn’t sit still and when it chooses
a new favorite, it starts slow and then moves
stampede-style."
Read more…
Sight, sound and action.
That’s video, right?
Yes – and it’s also animation.
Flash is not only a superb video delivery
mechanism, it’s also the premiere tool for
creating interactive animation.
Here’s a marketing challenge for you…
Read more…
Flash, Real, QuickTime, or Media Player.
Which way to go?
A subscriber suggests that the prevalence
of Media Player and Real Video has more
to do with the effectiveness of the
corporate sales departments of those
companies than anything else.
But a good sales pitch can only take you
so far.
Read more…
Here’s a site that uses some interesting
tricks. Most noticeably it integrates
flash animation with video.
But you’ve seen all this before by now,
haven’t you?
What’s really interesting about this site
is its content.
Read more…
Dinner was great… but who’s going to
do the dishes?
Beyond Glamour – Part One:
It’s the unglamorous, but necessary,
details that make the world go ’round.
Read more…