Hi guys and gals,
Brad Fallon showed us all what’s possible with Internet video for product demonstrations, but what about companies that sell intangibles.
In my case, I sell advice and training (with a dash of insight) in the form of seminars and home study programs. How do you demonstrate the value of education with video?
One answer, I think, is customer testimonials. My challenge is how to convey the total mass of testimonials I have without showing hours of video.
Here’s my first experiment in this area. Please take a look and then post what you think. (Don’t worry about hurting my feelings. I’m looking for ways to improve, not for a pat on the back.)
How can we make it better? Is there a better way to attack the problem?
Thanks to Joe Chapuis for making this project happen.
An important acronym that no one is paying attention to (yet):
In 1994, when I lived in San Francisco, I published a little
eight-page newspaper called the Internet Gazette.
My friend Jim Warren, founder of the Computer Faire,
the original consumer PC show, gave me the idea
and it worked like crazy for my then-fledgling Internet
I had two stories on the front page of the first issue…
I got this from J.D. Lasica’s book "Darknet", which I strongly recommend you get and read.
One of the most interesting characters Lasica found in the course of researching the new Internet video world is a guy who goes by the name of "Raven."
Raven has his own 24/7 TV channel. It’s called Daytona Beach Live.
Total cash outlay: Studio (zero, it’s in his home), $200 for a Sony Handcam, a few second hand computers and $17.95 a month hosting bill. Right now, it’s a labor of love and Raven pays the rent with a day job, but it’s a demonstration of what’s possible for people with passion.
The site itself is a bit rough and it streams in Real Video only. You can probably see many ways to improve on what he’s doing – but the key thing is…he’s doing it.
A useful resource on his site:
Click on the "Internet TV Portals" link on his site for pointers to two sites that have assembled an extensive collection of links to other Internet television channels:
Daytona Beach Live
I’ve got to thank Amazon for recommending this one to me…
I’m only about a third of the way through and I’ve already gotten ten times my money’s worth.
What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not a sales piece per se. On the other hand, it’s a good answer to anyone who asks me the question: "How long have you been involved in Internet marketing? And what the heck do you know?"
The video is hosted courtesy of Google Video.
Cost to me: nada.
We just uploaded the footage (easier said than done actually because of its length) and they provided us with the code to put the player on the blog. Slick, huh? You can do it too.
Sometimes I have to pinch myself to make sure I’m not dreaming.
Note: Unless you have the Google video player, the quality is not great. Because this is historical footage, I kind of like the fact it looks a bit rough.
Keep in mind as you’re watching, this is from 1994.
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best places to track their pitches is the print version of the New York Times.
These pitches show what big media companies think their ad buying customers want (and big media generally has a very good sense of what’s selling.)
Guess what’s hot?
From the print version New York Daily News (3/6/06) – A column by Lloyd Grove
Star Wars maker George Lucas believes the days of the big budget blockbuster Hollywood movie are over. He points to two factors:
1. The quality of "small movies"
2. Old fashioned artithmetic
It may seem hard to believe now, but in the no-so-distant
past, when people want to watch moving pictures, they
had to get in the car, or on a trolley, and go to a movie
That was the only game in town…