This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not a sales piece per se. On the other hand, it’s a good answer to anyone who asks me the question: "How long have you been involved in Internet marketing? And what the heck do you know?"
The video is hosted courtesy of Google Video.
Cost to me: nada.
We just uploaded the footage (easier said than done actually because of its length) and they provided us with the code to put the player on the blog. Slick, huh? You can do it too.
Sometimes I have to pinch myself to make sure I’m not dreaming.
Note: Unless you have the Google video player, the quality is not great. Because this is historical footage, I kind of like the fact it looks a bit rough.
Keep in mind as you’re watching, this is from 1994.
Enjoy!
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best places to track their pitches is the print version of the New York Times.
Why bother?
These pitches show what big media companies think their ad buying customers want (and big media generally has a very good sense of what’s selling.)
Guess what’s hot?
Read more…
From the print version New York Daily News (3/6/06) – A column by Lloyd Grove
Star Wars maker George Lucas believes the days of the big budget blockbuster Hollywood movie are over. He points to two factors:
1. The quality of "small movies"
2. Old fashioned artithmetic
Details…
Read more…
It may seem hard to believe now, but in the no-so-distant
past, when people want to watch moving pictures, they
had to get in the car, or on a trolley, and go to a movie
theater.
That was the only game in town…
Read more…
My hat’s off to a production crew in India that recently wrapped an entire
feature film in just two hours and fourteen minutes.
"Wrap" means to totally complete the production phase of making
a movie. Normally feature films take weeks to shoot. Sometimes
even months.
There’s a lesson in this for all of us…
Read more…
Flash… Apple…Windows Media… Real Media
Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.
If only it were that simple.
Flash and Apple have made impressive strides, but according to Jan Ozer, the author of a recent detailed study comparing online video formats, "rumors of the demise of other codecs have been greatly exaggerated.
A press release on the report
What do you use and why?
Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)
Google’s cranking it up a notch.
They’re offering commercials for sale.
As always, there’s a lot to learn from Google watching.
Read more…
TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. True enough.
But that’s only half the story…
Read more…
Ready or not, here they come…
Sponsored links on Google that display Internet video.
Search the keyword "olympics" on Google and up comes a NBC-sponsored graphic on the top of the page.
Click on the graphic and you get a short video from their coverage of the Torino Winter Olympics.
Google: olympics
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is to shake off the dust from the old one…
Read more…