Can you put your offering in a headline with the formula "Attention (fill in the blank)"?
If not, you may have what I call a "diffused" (widely scattered) audience.
Not that "diffused" and "difficult" start with the
same four letters.
Looking at Video on the Web with Ken McCarthy
Video, filmmaking, marketing and the web
Can you put your offering in a headline with the formula "Attention (fill in the blank)"?
If not, you may have what I call a "diffused" (widely scattered) audience.
Not that "diffused" and "difficult" start with the
same four letters.