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‘QVC’ online

December 19th, 2005

I hope you had a chance to check out the Macromedia site I pointed you to in the last issue.

It’s here in case you missed it:


Here are some lessons I took away from my own

1. Flash video on web sites is growing at a much faster rate than Flash audio ever did and a lot of big players are already starting to use it.

2. Big companies and big media companies are well aware of the power of video and they’re going to be driving the growth of Internet video. The time is not far off when people will *expect* to see video on web sites.

3. Most of these companies are – predictably – using video for image and entertainment purposes only, not as an effective selling tool.

These three factors are going to create fantastic opportunities for fast moving entrepreneurs who
understand and know how to harness the power of direct response advertising. 

Here’s a company that’s applying a ‘tried and true’ direct response marketing model to selling with video on the Internet. 

What are they doing right?

How would you improve their approach?

In the next issue, I’ll share my analysis.

Credit goes to Brad Fallon for sending me this link a few months ago.

It was the final wake up call I needed to realize that after years of waiting, Internet video is
finally on its way to becoming a major selling tool. 






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  1. February 23rd, 2006 at 10:01 | #1

    Thanks for the “light bulb” moment and the challenge to again, think outside the box. Keep up the good work!!

  2. September 13th, 2006 at 03:54 | #2

    Yes this is undoubtedly the future; and we are all going to have to learn to be “TV producers” now. If not, as the big boys become mainstream, our own efforts will look like “z class” home movies!

  3. September 14th, 2006 at 13:53 | #3

    Good information. I have known from my own foray into this medium that it was starting to gain momentum. In your QVC example, just a slight twist of the formula to liven up the
    production and give viewers instant acces to product and they will have a stellar product.
    Another area I have recently ventured into is
    Virtual Marketing in the Real Estate arena. I have recently added a Virtual Tour product combined with Virtual Marketing to my wife’s
    Real Estate business and thus I am in the process of a redesign for my web site and complete product offerings. VT’s are posted to free access sites: YahooVideo, YouTube, Google Video, Revver Video ..just name a few along with Paid for sites like NAR. A major player in this venue has a weekly TV show on Direct TV called the Real Estate Home Show. Once they run the show, they post the listings on the same locations that I do. Now if I could arrive at a clear for profit model to do the same thing on the Internet, I might have something. Any takers on helping to work out a plan ?
    I have posted a link to (2) examples of what I am talking about for reference and comments.

  4. January 5th, 2007 at 04:54 | #4

    Well, the first one, the costume company, the video didn’t load properly…perhaps it is because I use a Mac…I looked at the product though…This type of thing is normally sold at gender specific websites…Women’s clothing at a site for women, men’s for men, children’s costumes at a children specific site…due to the the large mix, it becomes easy for men to look at pictures of scantily clad women & vice versa, not even going to talk about the children aspect…This makes this site dangerous…many of the costumes are specific to certain fantasies…Although the product is obviously useful, this site borders on free porn…which means that they will be very successful on the internet…
    Next, the real estate video…out of focus camerawork, combined with a nauseating overuse of the Ken Burns effect made me feel so ill that I had to stop watching…the image is too big for the lack of resolution, make it smaller if you don’t have a great camera…
    will watch the third link now…p.s. thank you for letting me participate & learn…this is fascinating…despite my negativity, I do applaud these businesses for trying…effort always gets my dollar…although I have to add, many years ago, before the internet existed, I started a company called PrincessProductions, which intended to create meaningful film & video for in store use…my first almost client, a Gyro Mazda dealer, ‘borrowed’ my ideas, & decided to produce everything ‘in house’…meaning, without paying me…they said at the time (to get rid of me) ” why would anybody watch a video of a car while they are AT the dealership”…this was around 1992…(when the tv with built in VCR was the route)…

  5. January 8th, 2007 at 06:33 | #5

    Here’s a video we produced for a hospitality client
    We got the filming and editing done by professionals who have filmed for various TV channels over here – Sky, MTV, Granada etc
    Using professionals for this part of the process is well worth it and not as expensive as you might think.
    We then took the edited version converted it and uploaded it to Google and to YouTube.
    Have a look also at

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