Here’s an example of a "quick and dirty" Internet video ad.
It’s for Perry Marshall’s new book.
We shot it at System 2007 in one take with no script.
It’s a "content" ad. In other words, it contains content that is intrinsically valuable on its own and the pitch, such as it is, is woven in.
Total run time: 3:50 minutes.
My total time invested in the production: about 8 minutes.
Then I handed it off to an editor who cleaned it up, added titles and uploaded it to YouTube.
Then I uploaded a new page for the video to my System Seminar TV platform (about 2 minutes) and now I’m writing to tell you about it (another 2 minutes.)
My total time investment: 12 minutes.
The keys to achieving this kind of efficiency:
1. Have a shooter at your events so that when you come up with an idea you can execute it on the spot.
2. Have an editor who knows how to upload video to the Internet waiting in the wings.
3. Have some kind of easy-to-use video publishing platform like a blog or a custom solution.
Once you have these elements in place, producing, publicizing and distributing Internet video is child’s play.
Here’s what the final product looks like…
P.S. For a free highlights version of this blog, go to http://www.internetvideomarketingletter.com/