I’ve got to thank Amazon for recommending this one to me…
I’m only about a third of the way through and I’ve already gotten ten times my money’s worth.
What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best places to track their pitches is the print version of the New York Times.
Why bother?
These pitches show what big media companies think their ad buying customers want (and big media generally has a very good sense of what’s selling.)
Guess what’s hot?