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Searching video

July 26th, 2006 Comments off

Howie Jacobson sent me this article about a new company called Dabble that`s aspiring to create a new kind of search service for video and other multimedia.

Part of the company`s strategy is to include social networking info to help people find and identify videos to watch.

It`s early on this topic, but they`re doing some interesting things that bear watching.

http://blogs.zdnet.com/BTL/index.php?p=3368

Ken McCarthy

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Monetizing viral video

July 6th, 2006 10 comments

The commercial potential of the viral qualities of Internet video is interesting, but overrated.

It’s an appealing idea – sort of like buying a lottery ticket for a $1 and making $1 million – but there are several major gaps between the fantasy of viral video marketing and the reality.

The rapid spread of ideas in the form of e-mails and videos is a reality. It happens…

How can this power be harnessed?

Read more…

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Is it bunker time for Microsoft?

July 4th, 2006 11 comments

One way to get your point across is to scream it.

Microsoft’s CEO Steve Ballmer is one of the great "screamers" of the computer industry.

(Historical trivia for folks interested in the intricacies of history: Ballmer’s Dad was  a "neutral" Swiss during WWII who got a great job with Ford in the US right after the war. His job right before that was translator for Nazi war criminals at the Nuremberg Trials. True story. Look it up.)

There may be more to this than just interesting historical trivia…

 

Read more…

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Don’t ask “the experts”

July 2nd, 2006 Comments off

I love collecting quotes about the future from "experts."

Here’s what one of the most powerful men in Holywood had to say about  television in its early years:

"Television won’t be able to hold onto any market it captures after the first six months. People will soon get tired of staring at a plywood box."

– Darryl F. Zanuck, head 20th Century Fox

Today, there are still a lot of people who think Internet video isn’t a serious threat to televsion.  I just met a bunch of them at an advertising conference in New York. All I can say is "dream on."

Ken McCarthy

P.S. Do you want to be notified when new articles like this one are posted to the blog?

It’s easy. Just go to this page and we’ll add your name to our bulletin list:

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Tapeless video cameras

June 22nd, 2006 8 comments




JVCs brand new tapeless video cameras


I went to the ClickZ conference on online video advertising in New York last week. (I’ll be reporting on it in some detail later.)

The most interesting thing I saw on my trip to the city was a display in front of J&R Music, the legendary music and electronics shop just across from City Hall…

Read more…

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The latest numbers

May 30th, 2006 Comments off

In March of 2006, US Internet users

– Downloaded 3.7 BILLION videos…

– Watched an average of 100 minutes (up from 85 minutes in October)…

– Spent an hour of that time watching from work

Are we heading towards the tipping point for Internet video?

More details in the report by comScore.

Ken McCarthy

P.S. Do you want to be notified when new articles like this one are posted to the blog?

It’s easy. Just go to this page and we’ll add your name to our bulletin list:

http://www.internetvideomarketingletter.com/

 

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Dealing with the devil?

May 11th, 2006 4 comments

Years ago, when Japanese electronics manufactures introduced the VCR, US movie studios went ballistic and tried to shut the new technology down with lawsuits.

Hollywood was afraid the VCR was going to kill its business.

As things turned out, the VCR and the DVD have proven to be a boon to  Hollywood because it opened a brand new income stream and got its product into more people’s hands. 

Then along came the Internet… and a truly scary technology called BitTorrent.

Read more…

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And the winner is…

May 1st, 2006 Comments off

The Emmy Awards launched a new awards category this year…  for Internet, cell phones and iPods. 

You can see the nominees here:

http://www.emmyonline.org/emmy/daytime_new_media_nominations.html#videos

The winner?

"Live 8 on AOL"

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Dejavu all over again

April 25th, 2006 Comments off



In the 1950s, television tore a huge chunk out of Hollwood’s hide. Within six years of the introduction of TV to consumers, movie theater attendance was down 50%

Today, theater attendance is only one sixth – yes, 1/6 – of what it was in the late 1940s.

So what did Hollywood do?

They grasped at straws like 3D movies.

Fast forward to 2006…

The Internet, digital video and DVDs are threatening to put the final nail in the coffin of big budget Hollywood spectaculars.

So what is Hollywood doing? Director James Cameron is singing the praises of…

Read more…

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Hollywood joins the party

April 3rd, 2006 2 comments

Hollywood fought electronics manufacturers first over the VCR and then over the burnable DVD.

When it comes to the Internet, it looks like they’re finally getting smart…

Read more…

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