Looking at Video on the Web with Ken McCarthy

After two years of very part-time experimentation, I’ve come up with a formula that this past month (July 2008) generated over 1,000,000 video views. 

Better yet, traffic for the test site is growing at 10% per month – and it’s all free –  so next year this time,  the site will be doing well over 2,000,000 views per month, unless I get ambitious and start pushing it a little.

Total time investment to keep the thing going and growing: 15 minutes per day.

More details later, but here’s the screen shot:

Click here for experimental site results

There’s so much going on in Internet video, just tracking it could be a full time job.

Unfortunately, I already have a full time "job" (actually a couple of them): running a business; organizing and hosting the annual System Seminar; counseling non-profits in New Orleans.

So the number of posts to the blog has suffered, though I do think the quality has been sky high.

In fact, we accomplished the most important thing: alerting Internet marketers to the impending breakthroughs that were on track to put Internet video on the map as a major force in Internet marketing. Folks who took our advice were well positioned when the reality we predicted (with a pretty good degree of precision) arrived.

Now video on the Internet has practically become "business as usual."

With that in mind, let’s talk with a real Internet video veteran, a guy who, while he was at Microsoft, was already looking at video’s online potential seriously TWELVE years ago.

Hundreds of high level, high stakes online video presentations later, he has a lot of practical advice to share with us:

http://www.thesystemblog.com/2008/03/lon-naylor—vi.html

You gotta love this.

A web site and TV channel that are nothing but commercials.

It’s called Firebrand.com

Content: free. Production values: sky high.

Will people watch? I watched for a while last night in a hotel room. It was better than the cr@p that was on the local cable service.

Monetization?

They do a lot of call outs to people who view the channel online. I think they could be doing a lot better on the monetization front, but hey, it’s a start, and they’re both online and on cable.

To see it in action: Firebrand.

For over a year now, "Video" has been one of the choices Google has offered on its very spare home page along with other popular search services like "Images", "News", and "Maps" etc.

Well, I just took a look on my spanking brand new MacBook and "Video" is gone as a home page choice.

It’s been replaced with a button called "Products."

If you google "Google Products" what you come up with are lists of the all the software products that Google makes available above and beyond their search results (ex. gmail, Google Earth)

A very quick search on Google itself turned up nothing about this new initiative.

So what is it exactly?

First, "Products" is shorthand for "Google Product Search" and like all things Google it’s in "beta."

Second, it is a very slick, lightening fast search engine for…products. You name it and it appears Google has got it. Think UBER-catalog.

Not only that, but it appears Google has made is dead simple to shop across multiple online catalogs with a service called Google "Shopping List."

The experience ends, of course, with a visit to Google "Checkout."

Do you selling physical "stuff?" You need to get on this…like now.

By the way, Google’s catchphrase for the service is "search for stuff to buy." Talk about cutting to the chase. I have a feeling this is going to be huge. There’s got to be a cold chill going through the folks at Yahoo Stores and even eBay right now.

Here’s what the page looks like: Google Product Search

Here’s in the info page for sellers: Sell with Google

If you want to take a look at an NBC/Fox attempt to steal market share from Google/YouTube, you can take a look at the beta here: Hulu.com

It makes sense that some big "me too" ventures would crop up. The smart thing would be for these two networks to promote Hulu.com heavily on their broadcasts. They’ll be able to generate a surprising amount of spike traffic this way.

Interesting counterbalance to Google’s lock on search traffic.

TV still trumps search when it comes to eye balls, but of course the the Internet, the distance from screen to play button is a whole lot shorter.

There have been illegal TV episode viewing sites for years, each getting shut down by the MPAA and similar entities for illegal distribution. You might have visited one of these sites, watched a few episodes of The Simpsons Season 4 and the next day, the site vanished. Apple Inc. in the past year has been making agreements with cinema and television companies in order to provide video content for iTunes and the iPod. Other companies are beginning to follow suit.

An Online TV Application called Joost was recently released to the public. Joost claims to be the first Broadcast Quality Internet Television service. The Online TV Company secured $45 million in financing back in May 2007. Joost has since made agreements with major networks like MTV, CNN, Discovery Channel, WB, and CBS so they can provide over 15,000 shows and several channels at launch.

Joost is an application that you can download for free for Windows and Mac. You need a broadband connection to use the service. Joost boasts an amazing interface that allows you to browse channels via a grid. You can search for a show you want to watch. There are chat rooms, so you can talk with others watching the same show, similar to watching TV in your own home. There is instant messaging support for gMail and Jabber. Joost supports multiple accounts, so different users can customize the interface to their liking. There are commercial breaks with only one commercial per break.

Look at Joost Press Releases Here.

Download Joost from the Official website to see what the buzz is all about.

Microsoft has now launched its online video service out of Beta.

http://video.msn.com

Aside from the fact MSN Video will distribute content for NBC Universal and News Corp, and this video content will include full-length programming, movies and clips from at least a dozen television networks and two major film studios.

Forget the fact that they have years of experience in encoding and distributing video across the Internet, or their robust and scalable content delivery network. 

The real buzz is the other side of the new MSN Video portal.

It’s Microsoft’s "User Generated Content" section called SoapBox on MSN.

There are over 100 websites that offer the ability to upload your videos for the world to view, most notably YouTube and Google Video.

So why would Microsoft’s SoapBox be important?

Three words: "Mass Market Reach".

For the last 24 months Microsoft has really been investing in a collection of integrated services and products called Windows Live.

The most familiar is Windows Live Messenger, the replacement for the market leading MSN Messenger.

So wouldn’t it be a nice idea if Microsoft would let you create a list of videos on MSN Soapbox and then actually watch them with your friends and family in Windows Live Messenger.

Well you can… here is an image of how it looks:

http://www.marctalkstech.com/images/messenger-soapbox.jpg

Now realize that Windows Live Messenger is free to download and is available in 26 languages and is used in more than 60 countries by more than 240 million active accounts each month. And you should start to see the attractive nature of this new video portal.

Can anyone say "Viral Video"? But it does not end there.

Microsoft is adding MSN SoapBox functionality directly within other Windows Live software that can be downloaded free of charge.

Windows Live Writer (Blog posting software for the desktop) and Windows Photo Gallery (desktop photo/video management software) now offer SoapBox support for uploading videos to Microsoft’s portal, and in the case of Live Writer actually posting SoapBox videos you find directly to your blog.

Also don’t forget the Microsoft Search engine "Live.Com" which serves up videos direct from its own MSN Video portal!

After purchasing YouTube, Google always seemed to be unrivaled in terms of online video.

But that may be about to change now Microsoft has entered the arena in a big way and with a sound business model included. Whilst you may argue SoapBox is no YouTube, Microsoft does have a huge user base to tap into – and it is!

Let the battle begin.

Marc Liron
Microsoft MVP
www.marcliron.com

Note from Ken:

P.S. Did you know I’m on the road this fall?

For the first time in three years, I’ll be
offering small group trainings in Internet
marketing.

Here’s where I’ll be and when:

Toronto – October 13
Los Angeles – November 3
San Francisco – November 10
Vancouver – November 17

Details: http://www.SystemIntensive.com

I like this promotion from the magazine Streaming Media

It expresses the urgency that small businesses should be – but for the most part are not – feeling about the unfolding Internet video revolution.

It’s an advertisement for a white paper on Internet video and education, but it equally applies to anyone who has a story to tell or a product to sell.

The old adage "the more you tell, the more you sell" is as valid as it was 100 years ago. Internet video is evolving into one of the premiere ways to tell. Ignore it at your peril. I guarantee your more ambitious competitors are not:

"Think the video revolution is limited to user-generated content and online movie downloads? Think again.

And you’d better think fast, because learners of all kinds-whether college students, outside sales forces, or technicians in the field-are increasingly demanding the ability to receive both traditional academic courses and training materials on video. They also expect that video to work as seamlessly and easily as YouTube and with the portability of their iPods, but with the kind of interactivity and supplemental materials they’d receive in a traditional classroom.

All of which means that academic institutions and enterprises alike are looking for the most advanced, efficient, and cost-effective ways to teach and train online…"

Here’s Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the guys who award the Emmy’s. Palmer shares some very good business advice for people who want to create Internet TV channels.

Of course, the smartest use of Internet video is for entrepreneurs to use it to sell and educate their customers directly without a media middleman.

This is a hard concept for people from the traditional television and advertising industries (the middlemen) to grasp. They’ll get it – some day. In the meantime, here’s some state of the art advice on niche video publishing.

I’m going to keep saying this until it become "common sense":

Video is the new paper.

Some quick history…before the second half of the 19th century, paper was fairly expensive and it not rare, it was not ubiquitous.  There were no mass market books; newspapers existed, but sparingly; and there were no catalogs.

Industrial sophistication made paper cheap and launched the print explosion. Yes, Gutenburg invented the printing press way back in the late Renaissance, but in those days printing presses were like mainframes or television studios. They existed, but they were high capital items.

Moving pictures have been around for a little over 100 years. Video for about half that. Most of the population has been conditioned to think of moving pictures in terms of movie theaters and television screens. This conditioning has been so strong that most people over the age of say 25, don’t get that we are in a Brave New World as far as moving pictures are concerned.

Video is going to be EVERYWHERE.  (It already is for those who use the Internet with awareness.)

Here’s what this means:

Just as print communication became a necessity for businesses once paper became inexpensive, so will video.

Video won’t be a relatively rare experience that only shows up on certain screens according to a railroad- like timetable (how 19th century!) and produced only by specialists in NY and California. 24/7 on demand video will become part and parcel of every day commercial life: to sell products, to provide customer service, to train…you name it.

A little more history:

The web started with engineers and scientists, then migrated to digital artist/activist types, then spread to bleeding edge entrepreneurs and consumers with lots of random time on their hands, then colonized "the enterprise" (aka Big Business staffs), and then became ubiquitous.

That’s the very path that Internet video is on.

The bleeding edge entrepreneurs (and intrapreneurs) are all over it and Internet video is slowly being seen as a useful internal communications tool for The Enterprise. The next stop: true mass market ubiquity, or as I’ve been putting it for the last three years: Video is the new paper.

Here’s a sign of how seriously The Enterprise is talking the idea of Internet video as an everyday corporate communications tool: YouTube for the Enterprise