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Think again – about Internet video

September 27th, 2007

I like this promotion from the magazine Streaming Media

It expresses the urgency that small businesses should be – but for the most part are not – feeling about the unfolding Internet video revolution.

It’s an advertisement for a white paper on Internet video and education, but it equally applies to anyone who has a story to tell or a product to sell.

The old adage "the more you tell, the more you sell" is as valid as it was 100 years ago. Internet video is evolving into one of the premiere ways to tell. Ignore it at your peril. I guarantee your more ambitious competitors are not:

"Think the video revolution is limited to user-generated content and online movie downloads? Think again.

And you’d better think fast, because learners of all kinds-whether college students, outside sales forces, or technicians in the field-are increasingly demanding the ability to receive both traditional academic courses and training materials on video. They also expect that video to work as seamlessly and easily as YouTube and with the portability of their iPods, but with the kind of interactivity and supplemental materials they’d receive in a traditional classroom.

All of which means that academic institutions and enterprises alike are looking for the most advanced, efficient, and cost-effective ways to teach and train online…"

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