Month: November 2006

Last night, we started a new series of calls especially for Internet marketing beginners.

It’s a chance for people who are just getting started to call in and get answers to those pesky and sometimes embarrassing "A B C" questions that are often hard to nail down.

If you’re a beginner and you want to be notified the next time we do a call like this (they cost nothing and are hype-free), go here to register: http://www.thesystemseminar.com/nextstep

The reason I bring thing up is that last night someone asked a question about how to profit from Internet video and it gave me a chance to share a business model that no one else seems to be talking about.

Not exactly beginner’s material, but because Internet video is so new it’s an opportunity that has not occured to many people – yet…

Continue reading “The Video Toll Gate”

Video is the ultimate "selling at a distance" tool.

It beats text (much as I hate to admit this as a writer)  and it creams audio.

Why?

Three reasons:

Internet video: 1)  activates ALL the senses, 2) prospects don’t have to work so hard to follow your story, and – if you can get them to watch your video – 3) you get a level of attention that’s not available any other way.

Video, like all "selling at a distance" mediums, also makes your sales message consistent so that when you find a message that "works", you can work it over and over again for consistent results.

Here’s an example of a sharp company with a great service that after testing all kinds of messages and mediums over the years has discovered that Internet video tells their story better than anything else:

How to sell a complex service with Internet video

Enjoy!

Ken

P.S. I’m not only impressed by this video ad, I also endorse this company’s service. They’re one of the best kept secrets in Internet marketing.

I found this example of selling via Internet video in the New York Times.

Not in an article about Internet video, but in a paid advertisement. An ad that took up one third of a full page of the newspaper .

I have no idea what a third of a page in the New York Times costs, but I know it ain’t cheap, but this company can afford to run one regularly because they’ve got a winning formula…

Continue reading “That’s what I’m talking about”