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Archive for August, 2006

Google Video gets aggressive

August 16th, 2006 1 comment

Google has been watching YouTube from the sidelines for quite a while now. In fact, as one of the company’s financial backers and technical advisors, they’ve had a chance to get a real good look under the hood.

And sure enough, by bit, Google Video has become more YouTube-like.

First they added a user-ranking system. Then they made it possible for viewers to add comments. Just like YouTube.

Now Google has taken off the gloves: they’ve put Google Video on their home page.

The end of YouTube?

Not immediately, but other than their fast head start, there is nothing that YouTube is doing that Google can’t duplicate and do a lot more proifitably given its ad network and the prodigious amount of traffic it attracts.

Ken McCarthy

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Categories: Media Industry Tags:

TV is dying

August 14th, 2006 Comments off

Remember all my rants last fall about the impending implosion of old-style television.

The numbers are in.

The week of July 4th was the worst week for television ratings in "recorded history."

I’m not sure what that means since there were zero television viewers in 1940, but since the Associated Press reported it, there’s probably a kernal of truth in there somewhere.

But here’s the bottom line: The television industry as we’ve known it is dead on its feet – they just don’t realize it yet.

Good riddance to bad rubbish.

http://asia.news.yahoo.com/060711/ap/d8iq1l8g0.html

Ken McCarthy

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Categories: Media Industry Tags:

How to get top video search positions – maybe

August 8th, 2006 4 comments

How do you get to the top of VIDEO search listings for specific keywords?   

Well, if you Google the keyword "marketing" on Google Video right now, I come up #1 out of 1,406 listed videos.

A second video I posted recently called "Internet Marketing – The System Way" comes up as #10.

I better get a screen shot for posterity! 

So how did this happen?

Read more…

Categories: Internet Video Ads Tags:

AOL’s Hail Mary Play

August 4th, 2006 Comments off

In football, it’s called the "Hail Mary" play.

(Maybe it originated at Notre Dame, who knows?)

Anyway, a "Hail Mary" play is when you’re down and there’s not much time left on the clock and you throw the ball long – and then PRAY that your receiver catches it.

AOL is in DEEP trouble. It’s hemmoraging customers at the rate of 2,000,000 a year. If they keep that up, pretty soon there won’t be an AOL.

So what are they gonna do?

They’re tapping their video content…

Remember it’s AOL-Time Warner and the Time Warner part has a ton of video – movies, television programs, special interested productions.

The launch is scheduled for today:

Here’s the URL: http://www.aolvideo.com

Ken McCarthy

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Categories: Media Industry Tags:

How to shoot a video testimonial

August 1st, 2006 7 comments

A friend wrote me saying that he is at his wits end about video testimonials.

On the one hand, his customers are ecstatic with the training he provides them (he’s a top horseback riding instructor), but on the other hand, they freeze up when he tries to capture their excitement on camera.

Getting good video testimonials is one of those things that should be filed under the category of "Looks easy until you try it."

Here are the challenges you face when you try to get video testimonials and how to overcome them…

Read more…

Categories: Film making Tags: