This isn’t exactly news, but it was news to me, my tech-savvy nephews, and a lot of other knowledgeable folks including a pro video producer I showed it to…
Video cameras are now disposable – or at least one company called Pure Digital is selling them that way…
This week, Tivo announced that its customers will be able to view video content off the web on their television sets.
Apple announced it has partnered with major airlines to let passengers power their iPods in flight and watch iPod videos in their seats.
It’s all part of the great migration… from absolute control by television programmers to absolute control by television consumers.
I found this example of selling via Internet video in the New York Times.
Not in an article about Internet video, but in a paid advertisement. An ad that took up one third of a full page of the newspaper .
I have no idea what a third of a page in the New York Times costs, but I know it ain’t cheap, but this company can afford to run one regularly because they’ve got a winning formula…
I’ve afound that in order to see wherethe Internet is headed, it’s a good idea to be informed about where they’ve been.
Take video on the Internet. Now that the YouTube/Google sale has put Internet video on the map, what’s next?
Mighty oaks from tiny acorns grow…
Here’s the first video that was uploaded to YouTube. This is one of the company’s three founders Jawed Karim, currently a grad student at Stanford.
Yes, this is how a $1.65 billion company got started.
More about this story…
Does it make sense for Google to spend $1.65 billion to buy YouTube?
Sure it does – as long as they’ve figured out how to solve THE PROBLEM…
Tracking the Internet video world – which practically no one was tracking just a year ago – has become a full time business for some.
Here are some of the more interesting numbers people have dug up recently…
I have a lot of friends who are filmmakers. I even worked briefly in that industry myself. Who knows, I might even get back into it.
I wrote this piece specifically for a magazine for documentary filmmakers, but I think the advice could be helpful to anyone who uses video to sell.
Give it away smart – Advice for filmmakers
Twelve years ago, I organized and sponsored the first conference on the
subject of the commercial potential of the World Wide Web.
Our sponsors and supporters included Pacific Bell, a then-obscure
twenty-person company called Netscape, the International Interactive
Communications Society – and the National Alliance of Media Arts and
Culture.
Why did I make a special effort to get independent film makers involved
in this formative effort to kick start the Internet revolution?
Two reasons:
I can tell you from first hand experience that NO ONE in the spring of 1994 had any idea how to use the web to advertise.
I know that because at the time I was in regular communication with the inventor of the web browser (Marc Andreessen) and he had no idea and if he hadn’t heard a bright idea from someone, somewhere on the topic, the answer was not out there.
Dave Taylor had identified the opportunity in online catalogs and was publishing what was then the ONLY guide to online stores, but beyond that we were all drawing a blank.
Interestingly though, one of the ideas that Marc had way back then is finally coming into its own…
I love the contrast between the media created fantasy of business and the cold, hard reality of what’s actually going on…