Sometimes this video works, sometimes it doesn’t.
Anyway, you’ve got to hand it to Guba. They’re actually using video to explain their business.
Ken McCarthy
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You’ve got video content. How do you turn it into cash?
You need video content. Where do you find it?
In the first of what is likely to be a flood of services, a company called ClipSyndicate has come up with a solution.
The system is simplicity itself…
Video publishers post their material. Web site owners search for it. When the owner finds something he was to put on this site, he contacts ClipSyndicate for the rights.
Currently, two kinds of deals are available:
1. Pay per view. The web site owner pays a pre-determined fee each time the video is downloaded.
2. Revenue share. The video comes with an advertisement. Web site owner gets 65% of the revenue, video owner gets 30%, and ClipSyndicate gets 5%.
More details about the company here: ClipSyndicate
Ken McCarthy
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In March of 2006, US Internet users
– Downloaded 3.7 BILLION videos…
– Watched an average of 100 minutes (up from 85 minutes in October)…
– Spent an hour of that time watching from work
Are we heading towards the tipping point for Internet video?
More details in the report by comScore.
Ken McCarthy
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Until now, video has been used mostly for entertainment, sales and education. Productions have been elaborate, expensive and relatively rare – and distribution costs significant.
Now… imagine a world where video is as common as paper… a world where it’s no big deal to put a short program together and the cost of distributing it is trivial.
How will our use of video expand in a world like this?
Here’s one example of a use of video I think we can expect to see a lot more of: detailed customer service videos.
I don’t know the company and I don’t know anything about the quality of their service, but if I were in the market for what they offer, this web hosting company would go to the top of my list.
Why?
Because they have a method for answering all my questions instantly in a way that I can easily understand. How rare is that?
In the new world of Internet net video, it might not be that rare at all. And that’s a good thing.
Check it out: simple – and smart
Can you point readers to other examples of customer service-type Internet video?
Enjoy!
Ken McCarthy
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First the news… detailed analysis to follow in future posts.
As predicted on this blog last winter, Google is adding online video advertising to its pay-per-click arsenal – and it’s happening this week.
Here’s a super-short cheat sheet of what the service is going to look like:
1. It will be based on the winning pay-per-click model
2. The ads will appear as small, static boxes
3. The video plays only when the prospect clicks the static image
And here’s the kicker… Google will host the video.
(If there’s one group that has bandwidth to spare its the guys at Google!)
Here’s a undated handout from the company showing what the ads may look like:
Ken McCarthy
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Years ago, when Japanese electronics manufactures introduced the VCR, US movie studios went ballistic and tried to shut the new technology down with lawsuits.
Hollywood was afraid the VCR was going to kill its business.
As things turned out, the VCR and the DVD have proven to be a boon to Hollywood because it opened a brand new income stream and got its product into more people’s hands.
Then along came the Internet… and a truly scary technology called BitTorrent.
And better than YouTube too.
There seem to be a zillion Internet video
archive sites these days which means
it’s pretty hard for any single one to stand
out.
Just when I thought I’d seen it all, along comes…
The Emmy Awards launched a new awards category this year… for Internet, cell phones and iPods.
You can see the nominees here:
http://www.emmyonline.org/emmy/daytime_new_media_nominations.html#videos
The winner?
"Live 8 on AOL"
If you’ve been checking the blog on a regular basis, you know that I’m more than a little bit skeptical about YouTube’s long term prospects. I’m impressed by how much traffic they’re generating and the pioneering role they’ve taken, but….
There’s a much better way to play the Interner video game.
In the 1950s, television tore a huge chunk out of Hollwood’s hide. Within six years of the introduction of TV to consumers, movie theater attendance was down 50%
Today, theater attendance is only one sixth – yes, 1/6 – of what it was in the late 1940s.
So what did Hollywood do?
They grasped at straws like 3D movies.
Fast forward to 2006…
The Internet, digital video and DVDs are threatening to put the final nail in the coffin of big budget Hollywood spectaculars.
So what is Hollywood doing? Director James Cameron is singing the praises of…