That so much great art has been produced and survived…
That we have easy access to so much of it…
That the technology exists for someone to collect these images and offer them this way…
That you can push a button and see this work for free…
Enjoy!
I’ve been using Internet video more and talking about it less.
Here’s an example of the magic of Internet video at work…
We were lucky to have the late Gary Halbert as a guest speaker at the System Seminar we held in San Francisco just a few years ago.
It was one of the few times he spoke at an Internet marketing event.
I’ve been going through the tape of Gary’s talk and posting excerpts to YouTube.
I’ve posted three videos so far:
1. "Human Engineering"
2. "Gun-to-the-Head Marketing"
3. "The Biggest Marketing Mistake"
You can click on the link below and watch these videos now.
http://www.GaryHalbertLive.com
Enjoy!
Ken
P.S. If you want to see more free Halbert videos as I post them, make sure you sign up for the Gary Halbert video announcment list on the site above.
Until now, video has been used mostly for entertainment, sales and education. Productions have been elaborate, expensive and relatively rare – and distribution costs significant.
Now… imagine a world where video is as common as paper… a world where it’s no big deal to put a short program together and the cost of distributing it is trivial.
How will our use of video expand in a world like this?
Here’s one example of a use of video I think we can expect to see a lot more of: detailed customer service videos.
I don’t know the company and I don’t know anything about the quality of their service, but if I were in the market for what they offer, this web hosting company would go to the top of my list.
Why?
Because they have a method for answering all my questions instantly in a way that I can easily understand. How rare is that?
In the new world of Internet net video, it might not be that rare at all. And that’s a good thing.
Check it out: simple – and smart
Can you point readers to other examples of customer service-type Internet video?
Enjoy!
Ken McCarthy
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This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not a sales piece per se. On the other hand, it’s a good answer to anyone who asks me the question: "How long have you been involved in Internet marketing? And what the heck do you know?"
The video is hosted courtesy of Google Video.
Cost to me: nada.
We just uploaded the footage (easier said than done actually because of its length) and they provided us with the code to put the player on the blog. Slick, huh? You can do it too.
Sometimes I have to pinch myself to make sure I’m not dreaming.
Note: Unless you have the Google video player, the quality is not great. Because this is historical footage, I kind of like the fact it looks a bit rough.
Keep in mind as you’re watching, this is from 1994.
Enjoy!