Lon Naylor: Selling with the screen
There’s so much going on in Internet video, just tracking it could be a full time job.
Unfortunately, I already have a full time "job" (actually a couple of them): running a business; organizing and hosting the annual System Seminar; counseling non-profits in New Orleans.
So the number of posts to the blog has suffered, though I do think the quality has been sky high.
In fact, we accomplished the most important thing: alerting Internet marketers to the impending breakthroughs that were on track to put Internet video on the map as a major force in Internet marketing. Folks who took our advice were well positioned when the reality we predicted (with a pretty good degree of precision) arrived.
Now video on the Internet has practically become "business as usual."
With that in mind, let’s talk with a real Internet video veteran, a guy who, while he was at Microsoft, was already looking at video’s online potential seriously TWELVE years ago.
Hundreds of high level, high stakes online video presentations later, he has a lot of practical advice to share with us: