Looking at Video on the Web with Ken McCarthy

Monetizing videos – long videos

We're coming up on the fourth anniversary of the System Video Blog so I took some time to go over the past four years worth of articles. I'm happy to say in all that time, we never steered you wrong. 

We said Internet video was going to explode, take over the Internet and shake things up in TV Land and that's pretty much what's happened.  

Speaking of NOT on target, in the early days of Internet video (remember way back then?),  legions of newly minted Internet video experts would loudly tell anyone who would listen that Internet videos had to be short or no one would watch them.

"Viewership drops off dramatically after two minutes."

The idiocy of this pronouncement always galled me…