TurnHere – Again
When I started this blog two years ago (after patiently waiting eleven years for Internet video to catch on), one of the first companies I featured was a modest little start-up called TurnHere.com
I really liked TurnHere.com’s model which was to take video into neighborhoods and small businesses and give those otherwise unheard voices a chance to "be on TV." Video is, for better or worse, the ultimate marketing medium, but until the cost of producing – and distributing – video messages was prohibitive, for all by the most deep pockets organizations.
No more and I’m happy to say that TurnHere has turned out to be one of the true movers and shakers in this movement. When I first profiled them, they had a network of less than 50 videographers. Now they have thousands.
This video features a somewhat rare interview with Brad Inman the mastermind behind TurnHere.com. Before taking a leadership role in the Internet video world, Brad was – and still is – deeply involved at the intersection of the Internet and real estate. He’s the preeminent publisher in the field and his traveling conferences on the subject are top notch.
Listen to what he has to say about the opportunities in Internet video. The door is wide open, especially for people who are smart about finding niche markets to serve.
This is a brilliant idea, one that’s ripe to be duplicated in other countries, and also in niches that they haven’t covered. Thanks for sharing the interview.
For the past few months I’ve been experimenting with videos on several test websites and have been having great success. If a picture is worth a thousand words, I’m finding that a video is worth ten-thousand.
Good stuff Ken. And it prompted me to go to their site and take a look. Though admittedly, this vator.tv interview was truly amateur. 🙂
Ken,
I’ve been reading your blog about the power of video for several months and kept telling myself to get on board… but you know, when I have everything ready. Last week I got a push to ‘just do it’ and what a surprise at how easy it actually was! I can hardly wait to do it again… this week!!