Looking at Video on the Web with Ken McCarthy

Google continues to add elements to Google Video that mirror YouTube’s video sharing service. 

New addition: Now Google Video lets you see how many times a particular video has been viewed, both cummulatively and yesterday.

This is big stuff because traditionally Google likes to keep its traffic data to itself.  In some cases, when you’re doing business with them, they’ll let you see your own data, but that’s as far as they go.

For Google to open their video data to the world shows what an important piece showing the "ratings" are when it comes making the new video-sharing medium click.

By the way, Google Video now accounts for 2% of Google’s traffic. Not a big percentage, but in absolute terms, a whole lot of action.