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	<title>Comments on: Social media reality check (again)</title>
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	<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/</link>
	<description>Video, filmmaking, marketing and the web</description>
	<lastBuildDate>Fri, 11 Jun 2010 13:47:05 +0000</lastBuildDate>
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		<title>By: Smart Video SEO</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-696</link>
		<dc:creator>Smart Video SEO</dc:creator>
		<pubDate>Fri, 11 Jun 2010 13:47:05 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-696</guid>
		<description>Hi Ken,

Its interesting to hear someone give an alternative view on the current bandwagon that is social media - I think like anything there will be those who succeed and those who don&#039;t - but it certainly is not the &quot;Golden Egg&quot; that it is sometimes made out to be.

The people who &quot;Crush It&quot; do so because of a lot more than a few timely tweets or a nice page on Facebook - the age old priciples of marketing do not change simply because you can communicate more directly with an audience than ever - but I think they do mean that if you communicate effetively you can potentially gain a lot more than you would have pre- social media.

Tim</description>
		<content:encoded><![CDATA[<p>Hi Ken,</p>
<p>Its interesting to hear someone give an alternative view on the current bandwagon that is social media &#8211; I think like anything there will be those who succeed and those who don&#8217;t &#8211; but it certainly is not the &#8220;Golden Egg&#8221; that it is sometimes made out to be.</p>
<p>The people who &#8220;Crush It&#8221; do so because of a lot more than a few timely tweets or a nice page on Facebook &#8211; the age old priciples of marketing do not change simply because you can communicate more directly with an audience than ever &#8211; but I think they do mean that if you communicate effetively you can potentially gain a lot more than you would have pre- social media.</p>
<p>Tim</p>
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		<title>By: Jason Simpkins</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-692</link>
		<dc:creator>Jason Simpkins</dc:creator>
		<pubDate>Sun, 25 Apr 2010 21:03:29 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-692</guid>
		<description>I completely agree with your analysis Ken. I use Facebook and Twitter as ways to promote my brand and make people aware of what I have to offer - not directly as a selling tool.

If they happen to check out my site, then that&#039;s where I offer quality content, products and services. I&#039;m slowly building my list based on your teachings and will continue to focus on &quot;Traffic + Conversions&quot;.</description>
		<content:encoded><![CDATA[<p>I completely agree with your analysis Ken. I use Facebook and Twitter as ways to promote my brand and make people aware of what I have to offer &#8211; not directly as a selling tool.</p>
<p>If they happen to check out my site, then that&#8217;s where I offer quality content, products and services. I&#8217;m slowly building my list based on your teachings and will continue to focus on &#8220;Traffic + Conversions&#8221;.</p>
]]></content:encoded>
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		<title>By: Donna Maher</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-691</link>
		<dc:creator>Donna Maher</dc:creator>
		<pubDate>Sun, 25 Apr 2010 20:24:24 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-691</guid>
		<description>Hi Ken,

LOVE your sage wisdom and solid advice always.  That&#039;s why your list is one of the few that I continue to read, the rest are just empty product-pushers and get deleted.

In life, people are super-lucky to have five REAL friends.  The social media sites are rarely good for anything other than keeping in touch, although sometimes we do get to reconnect with lost friends and relatives, which is a nice benefit.

Thanks for a great article as always. :)

Donna</description>
		<content:encoded><![CDATA[<p>Hi Ken,</p>
<p>LOVE your sage wisdom and solid advice always.  That&#8217;s why your list is one of the few that I continue to read, the rest are just empty product-pushers and get deleted.</p>
<p>In life, people are super-lucky to have five REAL friends.  The social media sites are rarely good for anything other than keeping in touch, although sometimes we do get to reconnect with lost friends and relatives, which is a nice benefit.</p>
<p>Thanks for a great article as always. <img src='http://systemvideoblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Donna</p>
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		<title>By: Spinelli's Sign Company</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-690</link>
		<dc:creator>Spinelli's Sign Company</dc:creator>
		<pubDate>Thu, 22 Apr 2010 21:40:59 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-690</guid>
		<description>It&#039;s good to &#039;put yourself out there&#039; and get personal with the people. but 
social media is mostly for play. 
People aren&#039;t really there to buy anything (no hungry crowd).</description>
		<content:encoded><![CDATA[<p>It&#8217;s good to &#8216;put yourself out there&#8217; and get personal with the people. but<br />
social media is mostly for play.<br />
People aren&#8217;t really there to buy anything (no hungry crowd).</p>
]]></content:encoded>
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		<title>By: Impress Callers</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-689</link>
		<dc:creator>Impress Callers</dc:creator>
		<pubDate>Thu, 22 Apr 2010 18:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-689</guid>
		<description>Excellent post. Ken has been preaching &quot;traffic + CONVERSION&quot; for decades. If you have a &quot;Google of Traffic&quot; and no conversions, you are still broke. You cannot multiply ZEROS. Take heed traffic junkies...conversions are what guarantee your future.

Interestingly enough its the 3rd piece of the puzzle which allows both traffic and conversion to continuously improve. &quot;Measurement &amp; Testing.&quot;

Regards,

Garrett Todd
http://www.impresscallers.com
Custom Messaging and Music When Putting Your Callers On Hold
Free Custom Quotes in 2 Minutes</description>
		<content:encoded><![CDATA[<p>Excellent post. Ken has been preaching &#8220;traffic + CONVERSION&#8221; for decades. If you have a &#8220;Google of Traffic&#8221; and no conversions, you are still broke. You cannot multiply ZEROS. Take heed traffic junkies&#8230;conversions are what guarantee your future.</p>
<p>Interestingly enough its the 3rd piece of the puzzle which allows both traffic and conversion to continuously improve. &#8220;Measurement &amp; Testing.&#8221;</p>
<p>Regards,</p>
<p>Garrett Todd<br />
<a href="http://www.impresscallers.com" rel="nofollow">http://www.impresscallers.com</a><br />
Custom Messaging and Music When Putting Your Callers On Hold<br />
Free Custom Quotes in 2 Minutes</p>
]]></content:encoded>
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		<title>By: Todd Tresidder</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-688</link>
		<dc:creator>Todd Tresidder</dc:creator>
		<pubDate>Thu, 22 Apr 2010 18:04:06 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-688</guid>
		<description>Thank goodness for this post... Finally, here is something about social media that matches business common sense.

I&#039;ve always viewed building my site as creating virtual real estate where you define your own &quot;corner&quot; in the &quot;town&quot; you want to be located in. It never made sense to build someone else&#039;s real estate, and it never made sense to spend my limited time building something that was temporary or ephemeral rather than a real asset (like lists, products, or my own site). 

In a world where time is at a premium value and my own site requires more tasks to complete than I have time, I&#039;m glad to see someone with authority (yes Ken, I view you as having credible authority!) put it all into perspective so succinctly.

Thanks.</description>
		<content:encoded><![CDATA[<p>Thank goodness for this post&#8230; Finally, here is something about social media that matches business common sense.</p>
<p>I&#8217;ve always viewed building my site as creating virtual real estate where you define your own &#8220;corner&#8221; in the &#8220;town&#8221; you want to be located in. It never made sense to build someone else&#8217;s real estate, and it never made sense to spend my limited time building something that was temporary or ephemeral rather than a real asset (like lists, products, or my own site). </p>
<p>In a world where time is at a premium value and my own site requires more tasks to complete than I have time, I&#8217;m glad to see someone with authority (yes Ken, I view you as having credible authority!) put it all into perspective so succinctly.</p>
<p>Thanks.</p>
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		<title>By: Jaime</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-687</link>
		<dc:creator>Jaime</dc:creator>
		<pubDate>Thu, 22 Apr 2010 17:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-687</guid>
		<description>Converesley I have done some serious business generated through social networking alone - no email involved. Globally too. Would never have happened with targeted emailing. Email is specific, social media is random. You need a mix. I 100% agree on using email marketing but I think you are missing the point here.

If you generated that many views on your videos and didn&#039;t monetise then you are doing something wrong...

Email is great, social networking is great but you are right, if you don&#039;t have a solid product behind it then what&#039;s the point?</description>
		<content:encoded><![CDATA[<p>Converesley I have done some serious business generated through social networking alone &#8211; no email involved. Globally too. Would never have happened with targeted emailing. Email is specific, social media is random. You need a mix. I 100% agree on using email marketing but I think you are missing the point here.</p>
<p>If you generated that many views on your videos and didn&#8217;t monetise then you are doing something wrong&#8230;</p>
<p>Email is great, social networking is great but you are right, if you don&#8217;t have a solid product behind it then what&#8217;s the point?</p>
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		<title>By: Paula</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-684</link>
		<dc:creator>Paula</dc:creator>
		<pubDate>Thu, 22 Apr 2010 14:01:48 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-684</guid>
		<description>Well said, Ken! You are so right - I love the gravy and meal analogy. The gravy is such a SMALL part. I&#039;m tweeted this too. :-)</description>
		<content:encoded><![CDATA[<p>Well said, Ken! You are so right &#8211; I love the gravy and meal analogy. The gravy is such a SMALL part. I&#8217;m tweeted this too. <img src='http://systemvideoblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Gogo &#124; Idea Age Business Consulting</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-683</link>
		<dc:creator>Gogo &#124; Idea Age Business Consulting</dc:creator>
		<pubDate>Thu, 22 Apr 2010 13:40:42 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-683</guid>
		<description>And now, Ken...

Wait for it...

Wait for it...


Blam!

The stones from social media experts when they find out what you just wrote on this blog.
It&#039;s amazing how much simpler the truth is. It just needs good old fashioned hard work to be effective.

You better stop telling the truth, like any prophet, you&#039;ll probably get stones.


Gogo</description>
		<content:encoded><![CDATA[<p>And now, Ken&#8230;</p>
<p>Wait for it&#8230;</p>
<p>Wait for it&#8230;</p>
<p>Blam!</p>
<p>The stones from social media experts when they find out what you just wrote on this blog.<br />
It&#8217;s amazing how much simpler the truth is. It just needs good old fashioned hard work to be effective.</p>
<p>You better stop telling the truth, like any prophet, you&#8217;ll probably get stones.</p>
<p>Gogo</p>
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		<title>By: mark young</title>
		<link>http://systemvideoblog.com/2010/04/22/social-media-reality-check-again/comment-page-1/#comment-682</link>
		<dc:creator>mark young</dc:creator>
		<pubDate>Thu, 22 Apr 2010 13:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://systemvideoblog.com/?p=208#comment-682</guid>
		<description>I recently spent time with a major shoe company.  They had hired a person to &quot;manage their social media&quot; to the tune of $150,000 a year.  When I asked how many leas did they get from it, I got blank stares.  I asked did they have a way of contacting any of the people that went to their facebook page..more blank stares.  Yet when asked if they would attend a trade shoe where actual buyers were showing up, they responded they didn&#039;t have the money.  Great Ideas, but in the wrong direction.</description>
		<content:encoded><![CDATA[<p>I recently spent time with a major shoe company.  They had hired a person to &#8220;manage their social media&#8221; to the tune of $150,000 a year.  When I asked how many leas did they get from it, I got blank stares.  I asked did they have a way of contacting any of the people that went to their facebook page..more blank stares.  Yet when asked if they would attend a trade shoe where actual buyers were showing up, they responded they didn&#8217;t have the money.  Great Ideas, but in the wrong direction.</p>
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