Looking at Video on the Web with Ken McCarthy

You gotta love this.

A web site and TV channel that are nothing but commercials.

It’s called Firebrand.com

Content: free. Production values: sky high.

Will people watch? I watched for a while last night in a hotel room. It was better than the cr@p that was on the local cable service.

Monetization?

They do a lot of call outs to people who view the channel online. I think they could be doing a lot better on the monetization front, but hey, it’s a start, and they’re both online and on cable.

To see it in action: Firebrand.