Comments on: Make or Buy – Part Two

By: Marcy R.

Marcy R. — Thu, 19 Jul 2007 12:31:38 +0000

I couldn’t agree with Steve more. I went into an info-coma just looking at the list of tutorials!
If you are big enough to have this level of professional video on your site, you’re big enough to consider having it outsourced. Otherwise, the usual handy tools are good enough to get started. If your product and sales page/persona are strong enough, you’ll garner the clients and income to warrant outsourcing a video.
Thanks,
Marcy R.

By: Steve Robertson

Steve Robertson — Thu, 19 Jul 2007 08:16:14 +0000

I respectfully disagree. Everybody and his brother is preparing an instructional product showing everyone how easy and inexpensive it is to create your own Web marketing videos. I don’t care how many people try to make that assertion – it ain’t cheap and it ain’t easy!
It’s fine for a Web marketer to grab some video of a discussion or interview, as Ken and Perry did at a recent conference. But a high quality, effective Web marketing video requires expensive hardware and software and a STEEP learning curve.
If a Web marketer is serious about being successful, the last thing he or she needs to do is to get bogged down in hundreds of hours of study and practice to perfect the skills behind shooting and editing video. The solution is to find the professional video producers who understand the needs of the Web marketer and charge reasonable prices for the work involved.
Thanks,
Steve R.

By: Hamant Keval

Hamant Keval — Wed, 18 Jul 2007 10:28:48 +0000

Hi Ken -
I have seen Jays Videos all over the net and they are so professionally done – and charged with enthusiasm .
I can understand howpeople wanting to make their own videos – that is theworld we live in .
I checked the site and its a fantastic place – I guess if Jay cant teach it It cant be done !
Outsourcing Videos is still so expensive so it probably makes sense to put it on one of your to do lists and just learn it.
Thanks Ken
Hamant