Home > Internet Video Ads > Make or Buy – Part Two

Make or Buy – Part Two

July 18th, 2007

Internet video continues to demonstrated its effectiveness and superiority over text.

As proof of this, you can hardly find a single big numbers Internet marketer who has not made a serious investment in mastering the medium.

What about you?

I know from first hand experience how expensive and time consuming it can be to sort this stuff out.

That’s why I’m always on the lookout for good *educators* in this field.

Here’s one I recommend very highly:

Jay Douglas.

He may have put together the best, most comprehensive, lowest cost way to get up to speed and fluent in
Internet video fast:



Ken McCarthy

P.S. I’m of the opinion that the tools for Internet video production have become so cheap and easy to use that everyone should at least look at the potential of  making their own sales videos.

You wouldn’t hire a typist to write your e-mails and sales letters for you, would you? That would get awfully burdensome.

It might makes sense to run up the learning curve on video, just the way you did on typing.

Here’s a great resource to do just that:


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  1. July 18th, 2007 at 10:28 | #1

    Hi Ken –
    I have seen Jays Videos all over the net and they are so professionally done – and charged with enthusiasm .
    I can understand howpeople wanting to make their own videos – that is theworld we live in .
    I checked the site and its a fantastic place – I guess if Jay cant teach it It cant be done !
    Outsourcing Videos is still so expensive so it probably makes sense to put it on one of your to do lists and just learn it.
    Thanks Ken

  2. July 19th, 2007 at 08:16 | #2

    I respectfully disagree. Everybody and his brother is preparing an instructional product showing everyone how easy and inexpensive it is to create your own Web marketing videos. I don’t care how many people try to make that assertion – it ain’t cheap and it ain’t easy!
    It’s fine for a Web marketer to grab some video of a discussion or interview, as Ken and Perry did at a recent conference. But a high quality, effective Web marketing video requires expensive hardware and software and a STEEP learning curve.
    If a Web marketer is serious about being successful, the last thing he or she needs to do is to get bogged down in hundreds of hours of study and practice to perfect the skills behind shooting and editing video. The solution is to find the professional video producers who understand the needs of the Web marketer and charge reasonable prices for the work involved.
    Steve R.

  3. Marcy R.
    July 19th, 2007 at 12:31 | #3

    I couldn’t agree with Steve more. I went into an info-coma just looking at the list of tutorials!
    If you are big enough to have this level of professional video on your site, you’re big enough to consider having it outsourced. Otherwise, the usual handy tools are good enough to get started. If your product and sales page/persona are strong enough, you’ll garner the clients and income to warrant outsourcing a video.
    Marcy R.

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