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How to make Internet video ads fast

May 29th, 2007

Here’s an example of a "quick and dirty" Internet video ad.

It’s for Perry Marshall’s new book.

We shot it at System 2007 in one take with no script.

It’s a "content" ad. In other words, it contains content that is intrinsically valuable on its own and the pitch, such as it is, is woven in.

Total run time: 3:50 minutes.

My total time invested in the production: about 8 minutes.

Then I handed it off to an editor who cleaned it up, added titles and uploaded it to YouTube.

Then I uploaded a new page for the video to my System Seminar TV platform (about 2 minutes) and now I’m writing to tell you about it (another 2 minutes.)

My total time investment: 12 minutes.

The keys to achieving this kind of  efficiency:

1. Have a shooter at your events so that when you come up with an idea you can execute it on the spot.

2. Have an editor who knows how to upload video to the Internet waiting in the wings.

3. Have some kind of easy-to-use video publishing platform like a blog or a custom solution.

Once you have these elements in place, producing, publicizing and distributing Internet video is child’s play.

Here’s what the final product looks like…




P.S. For a free highlights version of this blog, go to http://www.internetvideomarketingletter.com/

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  1. May 29th, 2007 at 10:09 | #1

    Hello Ken,
    Unfortunately Youtube has ten minutes of loading time the last few days. While I am waiting for Perry’s ad to load I will tell you about another, easier way to shoot your videos.
    I would like to advocate the use of Camtasia Studio to create online video ads. Then you can avoid having a Cameraman, skill in setting up light and so on. You just need your computer, Camtasia, Powerpoint and a microphone.
    Just record your screen while playing your powerpoint presentation and talk as you go over your slides.
    We recently produced this video ad using Camtasia. You can take a look here:
    If you want to find out more about Camtasia, you find info here:
    All the best,
    Peter Gillberg

  2. May 29th, 2007 at 10:35 | #2

    BRAVO! Great post, Ken. Brilliant as usual.
    Including video on your web site is beyond most people, but what people don’t seem to know is how EASY it is to include video content in a blog. My clients, who are independent service professionals, are using online video testimonials to promote their services. These non-geeks are shooting video, uploading it to You Tube and then posting the video to their blog.
    The key is the blog software, which makes publishing video content fast and easy.
    Thanks for spreading the news, Ken. You’re the best!

  3. Peter
    May 29th, 2007 at 11:59 | #3

    Bad framing, bad sound, too long by half. Comes off like a couple of udes car salesman. Other than that it’s fine. And so easy to do!

  4. Burton
    May 29th, 2007 at 12:08 | #4

    The video guy made a classic mistake: Centering the frame around people’s heads instead of framing the subjects. (I’m not a photographer or video guy and I know this.)
    I’d like more on handing off video to an editor – please post about that sometime.

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