Comments on: Tell and Sell

By: Bill Caskey

Bill Caskey — Wed, 03 Jan 2007 20:47:50 +0000

Ken,
Thanks for your timely articles. We offer an executive seminar in Indianapolis for our local prospects. An idea I have is to stream this event live on the web, since we have a prospect list that comes from all over the world.
Do you know of a service that can handle live streaming? Or is it better to tape, convert to flash and put it on the site for playback?

By: Colin Goehring

Colin Goehring — Wed, 03 Jan 2007 17:35:03 +0000

Hi Ken,
You are always one step ahead of the game. Thanks for your great info.
I just noticed Brent’s comments about selling tennis lessons online. I’m just in pre-launch of an online golf lessons program where we create video lessons for web and iPod. We are calling it Accuracy Golf Training e-School.
We are podcasting and getting a large subscriber base very quickly doing that. We also have an affiliate program that pays $191 / year for referrals.
I’m wondering where you might suggest we post our video content to get more traffic.
You can see our site at http://www.golftrainingaidsreviewed.com
The video golf lessons will be ready about January 20th and we have a free trial registration until the 15th.

By: Brent Abel

Brent Abel — Wed, 03 Jan 2007 11:59:11 +0000

Hi Ken and video completely turned up my sales conversions, especially once more & more folks got a high speed connection.
I have a tennis instructional website, so video is a natural. All I have to do is simply demonstrate a specific stroke.
That video for a potential buyer creates “hope” that my product can help them achieve their vision for solving their perceived challenge and attaining true improvement.
Best to you Ken in 2007. Brent

By: John William Johnson

John William Johnson — Wed, 03 Jan 2007 11:47:42 +0000

Hi Ken:
I’ve been following your posts on video since you first started mentioning them. I did a bit of research, and found some sites through a news release from Internet Retailer that showed even a home video could increase sales.
In Portland, there are hundreds of wanna be videographers. I put an ad on Craigslist and was swamped with replies.
To do the job right, i had to do a storyboard first, but my guy sat down with me and helped get it done. Now i have 6 short videos that demonstrate my products. You can see them at http://www.allaboutmassagers.com or http://www.allaboutchi.com. We are first on Google Video with some of them.
It’s the only thing i did in 2006 out of all the advice i got that i totally know made a difference.
Thanks for your advice.
A Stomper,
John William Johnson

By: Emerson

Emerson — Wed, 03 Jan 2007 10:44:26 +0000

Excellent post, Ken. Many thanks. Is anyone using the tell and sell approach for marketing information, where the “how to use the product” angle is perhaps less relevant?

By: Frank Felker

Frank Felker — Wed, 03 Jan 2007 09:49:55 +0000

In our increasingly complex world, manufacturers, retailers and online service providers benefit by teaching us how to consume their offerings.
And let’s face it: we need the help!
How many VHS decks would have flashed 12:00 for years if only they came pre-loaded with a tape that SHOWED you how to program the timer?
Video is the perfect education medium for this job and the Internet is the right delivery channel.
The dawning of this age also offers opportunities for companies to produce those educational videos.
Keep on rockin’ Ken!
Frank

By: Irwin

Irwin — Wed, 03 Jan 2007 08:49:16 +0000

Here’s the link:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&ih=020&sspagename=STRK%3AMESE%3AIT&viewitem=&item=300065510012&rd=1&rd=1
Irwin

By: Irwin

Irwin — Wed, 03 Jan 2007 08:47:05 +0000

Ken,
I think this guy is the first to use video on eBay.
See the URL Below
Happy New Year!
Irwin

By: Ed Osworth

Ed Osworth — Wed, 03 Jan 2007 07:42:17 +0000

Old Dog, New Tricks and Laugh and Sell
Hi Ken, I agree wholeheartedly.
This old dog (56) who only started making videos (and uploading them) 3 weeks ago is now creating one to sell his house. The house is 45 miles out in the country and video allows me to bring it into the city nearby. Every detail.
This all started with you and your post regarding a Pure Digital camera. Thanks for jolting me into action – and jolt it has been, with 17 videos on YouTube and 30 on Google Video.
Am I effectively monetising yet? Not in a huge way, but I am having FUN and learning a ton with both my serious and my silly videos. I’m just getting started here folks
Example – a video I put up yesterday of my ridiculous cat at
http://www.youtube.com/watch?v=oSKWXY387K0
now has YouTube honors today of
#24 – Top Rated (Today) – Pets & Animals – All
#23 – Top Rated (Today) – Pets & Animals – English
(If you take a look vote on it, maybe I can be #1 today
Why would a silly cat video be of any interest to a serious marketer ?
It’s something I am very interested in and I call this “Laugh and Sell”
If you think silly can’t sell, you must see the videos “Will it Blend?” that Blendtech puts up. In their latest they blend an ipod in their $400 blender. Yep, an iPod.
Waste of time? Crazy?
Crazy like a fox.
Their iPod blending video has had over 2 MILLION views!
Think maybe they sold a few $400 blenders?
Take a look
http://www.youtube.com/watch?v=B8H29jU8Wrs
Now think about their expenses.
YouTube = FREE. The production cost maybe a few hundred bucks.
They wisely registered willitblend.com and all their “silly” videos lead folks there. They blend rakes, golf balls, cell phones – what have you!
It is an example of pure marketing genius and they get my vote for innovative dirt cheap marketers of the year, 2006.
Have I got your brains going folks?
Video has opened possibilities for imaginative marketers almost beyond comprehension….
Ed O

By: Stan

Stan — Wed, 03 Jan 2007 07:06:22 +0000

Used it Ken & loved the results!
Rolling it out further in a big way in 2007!
Thanks Mike Stewart – Definitely the Internet Audio AND Video Guy.
Once again… thanks for a very informative blog.
Sincerely
Stan
http://www.AustralianCattleDogs.com.au