Home > Media Industry > It’s a sign – actually a belt buckle billboard

It’s a sign – actually a belt buckle billboard

September 10th, 2006

This story probably has no practical business application and yet it’s an important sign of how radically our relationship to video has changed in just the last 12 months…

One hundred years ago, if you wanted to see moving pictures, you had to
go to a special building, pay admission, and wait for a technologist
(the projectionist) to show you the film that was available that day.

Now, people can wear live video on their belt buckles!

It’s crazy, it’s impractical, and I don’t even think it will make it to
the status of a fad, but an Amercan engineer who worked in Shanghai for
seven years has come up with the Egokast…

For just $289 dollars you can now WEAR the video of your choice on your belt buckle and project it to the world as you strut about town.

The engineer Shaw Kaake found a manufacturer in Shenzhen, a major center of China’s electronics industry to make the units.

If you’re in the market for such a device, you can learn more here: http://egokast.com/


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  1. September 13th, 2006 at 20:25 | #1

    More evidence that even traditionally slow to react orgs are getting the impact of video.
    Note that its designed to be shown in a video ipod (when they get the rss fixed – ive reported it to them) and its address at the kid, not the leader or parent.
    Also, http://www.scoutparents.org, still really immature, but already generating buzz in the Scouting community.

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