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AOL’s Hail Mary Play

August 4th, 2006

In football, it’s called the "Hail Mary" play.

(Maybe it originated at Notre Dame, who knows?)

Anyway, a "Hail Mary" play is when you’re down and there’s not much time left on the clock and you throw the ball long – and then PRAY that your receiver catches it.

AOL is in DEEP trouble. It’s hemmoraging customers at the rate of 2,000,000 a year. If they keep that up, pretty soon there won’t be an AOL.

So what are they gonna do?

They’re tapping their video content…

Remember it’s AOL-Time Warner and the Time Warner part has a ton of video – movies, television programs, special interested productions.

The launch is scheduled for today:

Here’s the URL: http://www.aolvideo.com

Ken McCarthy

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