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Archive for May, 2006

The latest numbers

May 30th, 2006 Comments off

In March of 2006, US Internet users

– Downloaded 3.7 BILLION videos…

– Watched an average of 100 minutes (up from 85 minutes in October)…

– Spent an hour of that time watching from work

Are we heading towards the tipping point for Internet video?

More details in the report by comScore.

Ken McCarthy

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Categories: Media Industry Tags:

Simple – and smart

May 26th, 2006 8 comments

Until now, video has been used mostly for entertainment, sales and education. Productions have been elaborate, expensive and relatively rare – and distribution costs significant.

Now… imagine a world where video is as common as paper… a world where it’s no big deal to put a short program together and the cost of distributing it is trivial.

How will our use of video expand in a world like this?

Here’s one example of a use of video I think we can expect to see a lot more of: detailed customer service videos.

I don’t know the company and I don’t know anything about the quality of their service, but if I were in the market for what they offer, this web hosting company would go to the top of my list.

Why?

Because they have a method for answering all my questions instantly in a way that I can easily understand. How rare is that?

In the new world of Internet net video, it might not be that rare at all. And that’s a good thing.

Check it out: simple – and smart

Can you point readers to other examples of customer service-type Internet video?

Enjoy!

Ken McCarthy

P.S. Do you want to be notified when new articles like this one are posted to the blog?

It’s easy. Just go to this page and we’ll add your name to our bulletin list:

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Categories: Videos to Watch Tags:

Google pay-per-click video ads

May 23rd, 2006 16 comments

First the news… detailed analysis to follow in future posts.

As predicted on this blog last winter, Google is adding online video advertising to its pay-per-click arsenal – and it’s happening this week.

Here’s a super-short cheat sheet of what the service is going to look like:

1. It will be based on the winning pay-per-click model
2.  The ads will appear as small, static boxes
3. The video plays only when the prospect clicks the  static image

And here’s the kicker… Google will host the video.

(If there’s one group that has bandwidth to spare its the guys at Google!)

Here’s a undated handout from the company showing what the ads may look like:

Ken McCarthy

P.S. Do you want to be notified when new articles like this one are posted to the blog?

It’s easy. Just go to this page and we’ll add your name to our bulletin list:

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Categories: Internet Video Ads Tags:

Dealing with the devil?

May 11th, 2006 4 comments

Years ago, when Japanese electronics manufactures introduced the VCR, US movie studios went ballistic and tried to shut the new technology down with lawsuits.

Hollywood was afraid the VCR was going to kill its business.

As things turned out, the VCR and the DVD have proven to be a boon to  Hollywood because it opened a brand new income stream and got its product into more people’s hands. 

Then along came the Internet… and a truly scary technology called BitTorrent.

Read more…

Categories: Media Industry Tags:

Better than Google Video

May 8th, 2006 8 comments

And better than YouTube too.

There seem to be a zillion Internet video
archive sites these days which means
it’s pretty hard for any single one to stand
out.

Just when I thought I’d seen it all, along comes…

Read more…

Categories: Internet TV Tags:

And the winner is…

May 1st, 2006 Comments off

The Emmy Awards launched a new awards category this year…  for Internet, cell phones and iPods. 

You can see the nominees here:

http://www.emmyonline.org/emmy/daytime_new_media_nominations.html#videos

The winner?

"Live 8 on AOL"

Categories: Media Industry Tags: