http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/ Video, filmmaking, marketing and the web Fri, 11 Jun 2010 13:47:05 -0400 http://wordpress.org/?v=2.9 hourly 1 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-578 JR Sun, 05 Mar 2006 21:59:09 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-578 I think Ken is right on. I've uploaded viral video assets across numerous directories and am averaging 50,000+ views per week of my video content. My business is an online music education model and I am only uploading watermarked teaser content. These viral assets are boosting unique visits to my web site and boosting subscriptions. We're branding the launch of our product through viral video. I think Ken is right on. I’ve uploaded viral video assets across numerous directories and am averaging 50,000+ views per week of my video content. My business is an online music education model and I am only uploading watermarked teaser content. These viral assets are boosting unique visits to my web site and boosting subscriptions. We’re branding the launch of our product through viral video.

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-577 Joan Small Sun, 05 Mar 2006 00:57:31 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-577 I am over the moon about what is happening with video online. For forty years I've been associated with home movies as my ex-husband was a fanatic and what he could do with 8 mm movies was amazing, but a time-consuming. I've experimented with DV-cam, and have been following Ken McCarthy and others such as Mike Stewart and Jim Edwards. I can't wait to get video on my website, and to tap into more of this new world of Internet broadcast. Joan Small, http://www.joansmall.com I am over the moon about what is happening with video online. For forty years I’ve been associated with home movies as my ex-husband was a fanatic and what he could do with 8 mm movies was amazing, but a time-consuming. I’ve experimented with DV-cam, and have been following Ken McCarthy and others such as Mike Stewart and Jim Edwards. I can’t wait to get video on my website, and to tap into more of this new world of Internet broadcast. Joan Small, http://www.joansmall.com

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-576 Chui Sat, 04 Mar 2006 18:47:57 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-576 Dan Bricklin, in an interview on IT Conversations, mentioned that user generated content over wireless medium drawfs commercially generated content. How? Users spend more time calling each other on mobile phones than listening to the radio. He argues that people need to remain socially in touch with other people. In this sense, MMS phone videos will out-do any commercially generated content. Sites that are taking advantage of these are the new social networking startups. There's one which recognizes facial features... which will make automatic social linkages interesting. Virginia's mention about cooking is most interesting. When my brother moved out a few years ago, he spent most of his dinner hour calling up mum for cooking instructions. Home cooking and home recipes are the most potent candidate for personal user-generated content. Although I'm not impressed with quality from phone videos, the quality from digital cameras are good enough for internet broadcast, and is so much easier to download to the PC. There might be something in there. Dan Bricklin, in an interview on IT Conversations, mentioned that user generated content over wireless medium drawfs commercially generated content.
How? Users spend more time calling each other on mobile phones than listening to the radio. He argues that people need to remain socially in touch with other people. In this sense, MMS phone videos will out-do any commercially generated content.
Sites that are taking advantage of these are the new social networking startups. There’s one which recognizes facial features… which will make automatic social linkages interesting.
Virginia’s mention about cooking is most interesting. When my brother moved out a few years ago, he spent most of his dinner hour calling up mum for cooking instructions. Home cooking and home recipes are the most potent candidate for personal user-generated content.
Although I’m not impressed with quality from phone videos, the quality from digital cameras are good enough for internet broadcast, and is so much easier to download to the PC. There might be something in there.

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-575 Virginia Van Vynckt Sat, 04 Mar 2006 16:31:32 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-575 Internet video will definitely play a huge role in one of my niches (cooking). I see the passive "cooking show" giving way to an interactive medium where the viewer can choose which recipes to view and when, stop the video to see something again, and even post live questions in the middle of making tonight's dinner. And of course, the whole thing will be on a iPod so cooks can stir and watch at the same time. It's going to be fun! Internet video will definitely play a huge role in one of my niches (cooking). I see the passive “cooking show” giving way to an interactive medium where the viewer can choose which recipes to view and when, stop the video to see something again, and even post live questions in the middle of making tonight’s dinner. And of course, the whole thing will be on a iPod so cooks can stir and watch at the same time. It’s going to be fun!

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-574 Ken McCarthy Sat, 04 Mar 2006 16:20:21 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-574 Thanks for the kind comments. Some more evidence of the impact the Internet is having on television... The New York Times (3/2/06) reported on Procter & Gamble's attempt to recapture its declining Soap Opera audiences. (P&G owns several major soap operas through Procter & Gamble Productions. It originally created them to sell soap and laundy detergent to housewives.) "As the World Turns" is down from 5.48 million viewers (1994-95) to 3.26 million today. "Guiding Light" is down from 4.97 million to 2.8 million today. Where is P& G looking to recapture lost viewers? The Internet. Taking a page from 1950s when P&G was originally trying to build audiences for their shows, they're bribing viewers with cash prizes for watching. You can see what they're up to at DaytimeDollars.com. (Seems like a weak approach to me, but mayeb people can be lured into watching shows they've apparently decided not to watch by the chance of winning prizes.) Anway, this sums up what I think is going to be the story of the next several years... big advertisers scrambling to recover the viewers they've lost, and are continuing to lose, to the Internet. Declan Dunn who has worked the Internet from many different angles (info marketing, affiliate marketing, creating advertising networks) has made the shifting balance of media power a focus of his latest work and will be talking about how to cash in on it at System 2006 in Chicago. If you'd like to learn more about the System and System 2006, you can go here: http://thesystemseminar.com/teleseminars/ Thanks for the kind comments.
Some more evidence of the impact the Internet is having on television…
The New York Times (3/2/06) reported on Procter & Gamble’s attempt to recapture its declining Soap Opera audiences.
(P&G owns several major soap operas through Procter & Gamble Productions. It originally created them to sell soap and laundy detergent to housewives.)
“As the World Turns” is down from 5.48 million viewers (1994-95) to 3.26 million today. “Guiding Light” is down from 4.97 million to 2.8 million today.
Where is P& G looking to recapture lost viewers? The Internet.
Taking a page from 1950s when P&G was originally trying to build audiences for their shows, they’re bribing viewers with cash prizes for watching. You can see what they’re up to at DaytimeDollars.com.
(Seems like a weak approach to me, but mayeb people can be lured into watching shows they’ve apparently decided not to watch by the chance of winning prizes.)
Anway, this sums up what I think is going to be the story of the next several years… big advertisers scrambling to recover the viewers they’ve lost, and are continuing to lose, to the Internet.
Declan Dunn who has worked the Internet from many different angles (info marketing, affiliate marketing, creating advertising networks) has made the shifting balance of media power a focus of his latest work and will be talking about how to cash in on it at System 2006 in Chicago.
If you’d like to learn more about the System and System 2006, you can go here: http://thesystemseminar.com/teleseminars/

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-573 Harry Crowder Sat, 04 Mar 2006 13:45:09 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-573 In the words of Artie Johnson " V-e-r-y Interesting" and yes the truth of the matter is that we are in a society that wants what we want when we want it .. and the Internet has provided us with just that. The appearance ( no pun intended ) of Video all over the Net today is just another ingredient for the viewer ( consumer ) to have things their way ..what to Vlog ? I agree with Martin and all the Niche Marketers online in taking the approach of - never mind Vloging what you think people might want. Ask them what they want to watch and then provide exactly that!! Happy viewing and I just want to say how much I enjoy your systemvideoblog Thank you Harry Crowder In the words of Artie Johnson ” V-e-r-y Interesting” and yes the truth of the matter is that we are in a society that wants what we want when we want it .. and the Internet has provided us with just that. The appearance ( no pun intended ) of Video all over the Net today is just another ingredient for the viewer ( consumer ) to have things their way ..what to Vlog ? I agree with Martin and all the Niche Marketers online in taking the approach of – never mind Vloging what you think people might want. Ask them what they want to watch and then provide exactly that!!
Happy viewing and I just want to say how much I enjoy your systemvideoblog
Thank you
Harry Crowder

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-572 Dr. Max Vogt Sat, 04 Mar 2006 13:39:44 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-572 Hey Ken-- Imagining what is possible with content through e-video in my business--helping people create great relationships--is so exciting in its implications I can hardly stand it. I am just getting together the resources to vlog and deliver many of my products through video. Thanks for your able guidance and vision to the future! Hey Ken–
Imagining what is possible with content through e-video in my business–helping people create great relationships–is so exciting in its implications I can hardly stand it. I am just getting together the resources to vlog and deliver many of my products through video. Thanks for your able guidance and vision to the future!

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-571 Neal Mabin Sat, 04 Mar 2006 12:47:13 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-571 Since subscribing to this site, I've been overwhelmed at the insight and bold thinking that all members have to offer to my learning curve. The comments are just stimulating to say the least. Keep em' posting. Thanks Since subscribing to this site, I’ve been overwhelmed at the insight and bold thinking that all members have to offer to my learning curve. The comments are just stimulating to say the least. Keep em’ posting. Thanks

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-570 Martin Wales Sat, 04 Mar 2006 12:36:29 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-570 Ken, You continue to act as a great catalyst for masterminding around Video on The Net. Ian Pritchard asked a super question, "WHAT to vblog?" My suggestion is to produce content that people WANT to see. Make it useful, timely and insightful. Ask your customers, clients and prospects what they want and GIVE it to them. - Nothing new. Still ignored! Regardless of the MEDIUM that your content goes to and through, make it WORTHY of being viewed, heard or read. Wishing you much success, Martin Wales www.CustomerCatcher.com www.InternetRadioSecrets.com/martin Ken,
You continue to act as a great catalyst for masterminding around Video on The Net.
Ian Pritchard asked a super question, “WHAT to vblog?”
My suggestion is to produce content that people WANT to see. Make it useful, timely and insightful.
Ask your customers, clients and prospects what they want and GIVE it to them. – Nothing new. Still ignored!
Regardless of the MEDIUM that your content goes to and through, make it WORTHY of being viewed, heard or read.
Wishing you much success,
Martin Wales
http://www.CustomerCatcher.com
http://www.InternetRadioSecrets.com/martin

]]> http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/comment-page-1/#comment-569 Ian Pritchard Sat, 04 Mar 2006 12:18:58 +0000 http://systemvideoblog.com/2006/03/04/the-genie-is-out-of-the-bottle/#comment-569 The importance of online video is beyond doubt for me. So the question becomes not 'Why' to vblog, but 'What' to vblog. Just how does one decide how to 'monetise' the video. As a lead generation tool it could be huge; it's perhaps too obvious as a sales mechanism. How to brainstorm for video...now there's an idea. Anyone got a clue? The importance of online video is beyond doubt for me. So the question becomes not ‘Why’ to vblog, but ‘What’ to vblog. Just how does one decide how to ‘monetise’ the video. As a lead generation tool it could be huge; it’s perhaps too obvious as a sales mechanism. How to brainstorm for video…now there’s an idea. Anyone got a clue?

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