http://systemvideoblog.com/2006/02/22/to-be-or-not-to-be-a-commercial/ Video, filmmaking, marketing and the web Fri, 11 Jun 2010 13:47:05 -0400 http://wordpress.org/?v=2.9 hourly 1 http://systemvideoblog.com/2006/02/22/to-be-or-not-to-be-a-commercial/comment-page-1/#comment-591 JW Cantrell Sat, 18 Nov 2006 04:14:31 +0000 http://systemvideoblog.com/2006/02/22/to-be-or-not-to-be-a-commercial/#comment-591 I've been wondering how long it was going to take before the word "vodcast" becomes the next "hot word" like "podcast". It looks like it has arrived! I’ve been wondering how long it was going to take before the word “vodcast” becomes the next “hot word” like “podcast”. It looks like it has arrived!

]]> http://systemvideoblog.com/2006/02/22/to-be-or-not-to-be-a-commercial/comment-page-1/#comment-590 John Jaworski Thu, 23 Feb 2006 09:49:31 +0000 http://systemvideoblog.com/2006/02/22/to-be-or-not-to-be-a-commercial/#comment-590 Hi Ken, I think providing "infomercials" to your client is a great idea. There is a thin line between pitching the product and sharing the benefits and uses for a product. Of course you also have to be concerned with message to market match. In my confetti business, my Corporate Event Planners don't want to see commercials about weddings and vice a versa. Like any tool, if used properly, it will be a win-win solution. The challenge with any new tool is for the masses (marketers) to use it properly and not abuse it. Since audio has become so easy to put online, I have seen audio used in some of the most foolish ways. Ways that actually distract from the sale, not enhance the message. The same goes with video, marketers need to be smart, if you glut the market with useless, poorly produced videos, visitors will start to either ignore it of hit the start button the second the video auto starts. Like any other DM vehicle, it will be successful if used to give information, not just pitch, pitch, pitch! Thanks! John Jaworski Real Results Right Now Copywriting Direct Marketing Consulting http://www.real-results-right-now.com john@real-results-right-now.com Hi Ken,
I think providing “infomercials” to your client is a great idea. There is a thin line between pitching the product and sharing the benefits and uses for a product. Of course you also have to be concerned with message to market match. In my confetti business, my Corporate Event Planners don’t want to see commercials about weddings and vice a versa.
Like any tool, if used properly, it will be a win-win solution. The challenge with any new tool is for the masses (marketers) to use it properly and not abuse it.
Since audio has become so easy to put online, I have seen audio used in some of the most foolish ways. Ways that actually distract from the sale, not enhance the message. The same goes with video, marketers need to be smart, if you glut the market with useless, poorly produced videos, visitors will start to either ignore it of hit the start button the second the video auto starts.
Like any other DM vehicle, it will be successful if used to give information, not just pitch, pitch, pitch!
Thanks!
John Jaworski
Real Results Right Now
Copywriting
Direct Marketing Consulting
http://www.real-results-right-now.com
john@real-results-right-now.com

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