Comments on: Paid video ads on Google!

By: Ken McCarthy

Ken McCarthy — Tue, 21 Feb 2006 08:36:21 +0000

“Most?”
Let’s be accurate.
Half of the posters say the ad is served when they search. Half say it can’t. Even so, eight people is a pretty small sample to draw any conclusions about.
How do we explain when some people see the ad and other don’t?
No doubt Google is doing a simple split test to measure the effectiveness of this particular ad format.

By: Valeriu

Valeriu — Mon, 20 Feb 2006 10:30:10 +0000

Ken,
That’s great, but how do you explain that most people do NOT see the video ad?

By: Ken

Ken — Mon, 20 Feb 2006 10:25:18 +0000

Guys and gals,
Access may be a national thing. John above gives a possible fix above. Thanks John.
Brad Fallon wrote and asked me: “Cool, but is that an ad?”
Good question because it doesn’t “feel” like a ‘normal’ TV ad.
But it definitely is an ad for the following reasons.
1. Based on its placement, Google is flagging that it’s an ad. It seems safe to assume that NBC paid for the placement (either in cash or trade.)
2. Even though its not “hawking” anything specifically, the video does make people aware of NBC’s product which in this case is its web site and its televised coverage of the winter olympics.
When you click on the clip, you’re offered the option of seeing a longer clip or going to the web site.
3. The video conforms to the dictionery defintion of an ad which according to my dictionery says: “A notice designed to attract public attention or patronage.”
Can pure content be an advertisement?
Sure it can!
In fact, I know a guy who does a weekly radio show that’s pure content – and its one of the best advertisements for his services possible
Now here’s a million dollar question…
Will Goggle make special AdWords placement available to OTHER advertisers who have video content that’s relevant to specific keyword search results?
If so, Internet video is off to the races.
Imagine trumping everyone else for your keyword because you have video and they don’t.
The Internet as a video delivery system…that’s where we’re heading.

By: LLoyd Irvin

LLoyd Irvin — Mon, 20 Feb 2006 09:18:08 +0000

This is going to be fun. I’ve been uploading tons of video to youtube.com now I got to get a google video account right away.

By: Pam Dodd

Pam Dodd — Mon, 20 Feb 2006 06:52:37 +0000

I seem them fine on a Mac. Here we go!

By: stan

stan — Mon, 20 Feb 2006 06:49:25 +0000

There is no video on the page of google results.

By: Sam

Sam — Sun, 19 Feb 2006 23:51:14 +0000

I see it but I have a blazing connection and a very fast machine.
I love this!
We are going to see some fantastic things from this.
Thanks Ken.
Keep up the good work.
Sam

By: John

John — Sun, 19 Feb 2006 23:26:21 +0000

Ken,
I’m not seeing it either. For those outside the USA add the following to the end of the url after you have done your search and you will see adwords targetted to the USA only: &gl=us
J.

By: Valeriu

Valeriu — Sun, 19 Feb 2006 23:15:49 +0000

Ken,
I either do not see the video. Perhaps it’s
available only from a few DC’s from selected
countries.

By: Simon

Simon — Sun, 19 Feb 2006 23:05:07 +0000

Didn’t work for me. But then again I’m from the land down under.