http://systemvideoblog.com/2006/02/13/how-long-is-too-long/ Video, filmmaking, marketing and the web Fri, 11 Jun 2010 13:47:05 -0400 http://wordpress.org/?v=2.9 hourly 1 http://systemvideoblog.com/2006/02/13/how-long-is-too-long/comment-page-1/#comment-606 Ken McCarthy Thu, 16 Feb 2006 10:51:09 +0000 http://systemvideoblog.com/2006/02/13/how-long-is-too-long/#comment-606 Exactly. Now what would happen if Rocket Boom had a half hour program and you had to watch it from your desktop? You might say: "OK, this is good, but enough already" and tune out after five or ten minutes. It's like having food piled on your plate when you are alread full. Not a pleasant experience. On the other hand, the two-three minute format is like a tasty snack that leaves you wanting more. What's interesting to me is that this bite-sized approach turns you into a viewer who is deciding very specifically what to watch. Contrast this with the classic couch potato viewer who is looking for something "good enough" and then zoning out was it washes over him. Also, consider this. On the web three mintues of undivided attention is a ton of time to deliver a message. Exactly.
Now what would happen if Rocket Boom had a half hour program and you had to watch it from your desktop?
You might say: “OK, this is good, but enough already” and tune out after five or ten minutes.
It’s like having food piled on your plate when you are alread full. Not a pleasant experience.
On the other hand, the two-three minute format is like a tasty snack that leaves you wanting more.
What’s interesting to me is that this bite-sized approach turns you into a viewer who is deciding very specifically what to watch.
Contrast this with the classic couch potato viewer who is looking for something “good enough” and then zoning out was it washes over him.
Also, consider this. On the web three mintues of undivided attention is a ton of time to deliver a message.

]]> http://systemvideoblog.com/2006/02/13/how-long-is-too-long/comment-page-1/#comment-605 Ed Thu, 16 Feb 2006 01:45:02 +0000 http://systemvideoblog.com/2006/02/13/how-long-is-too-long/#comment-605 Ken; Awesome observation. However, I find myself viwing more than one short video if I find the production or the topic valuable. So, in essence, our attention span is perhaps limited to the video but not to the series. After watching the $40,000 eBay auction video for Rocketboom, I found myself viewing 10 other videos on their site. Ken;
Awesome observation.
However, I find myself viwing more than one short video if I find the production or the topic valuable.
So, in essence, our attention span is perhaps limited to the video but not to the series.
After watching the $40,000 eBay auction video for Rocketboom, I found myself viewing 10 other videos on their site.

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